BASEL, Switzerland, July 03, 2025 — Art Basel 2025 saw the arrival of a notable presence beyond the fair itself: 798 Art District posters with the slogan “Where Art Meets China,” displayed throughout Basel and its surroundings. This campaign garnered international attention and signifies China’s growing role in the global art scene.

798 Themed Poster in Zurich city

This campaign follows previous appearances in New York’s Times Square and global New Year’s Eve broadcasts. The posters were also launched in Zurich’s city center, Beijing Capital International Airport, and on multiple Beijing Subway lines. The campaign aims to solidify 798’s position as a Chinese cultural landmark and an emerging global art destination, reaching tens of millions.

798 Themed Poster at Beijing Capital Airport

798 has consistently presented large-scale cultural events. In 2025, events like Art Starts New Year and 798 x Beijing International Film Festival attracted over a million visitors, benefiting local businesses. The 2025 Beijing Art Season featured over 200 galleries and institutions, boosting art trade. Guided by “Let Creativity Grow,” 798 integrates culture, business, travel, sports, and exhibitions into a comprehensive cultural economy.

This June, 798 was listed as one of Beijing’s Top Ten Thematic Routes for inbound tourism, showcasing industrial heritage and international cultural appeal. Additionally, this year’s 798 International Art Season includes collaborations with over ten embassies and international institutions, featuring exhibitions, performances, and cultural events with a global perspective. Since its May launch, the event has drawn officials and journalists from over 50 countries, witnessing China’s dynamic cultural scene.

Looking ahead, 798 will continue to drive Beijing’s cultural scene, attracting international artists and content while serving as a global platform for artistic collaboration, playing a key role in making Beijing a world-class cultural capital.

Contact info: info@798-art.com.cn

Photos accompanying this announcement are available at

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