SHENZHEN, China, May 19, 2025 — Aurora Mobile Limited (NASDAQ: JG), a leading Chinese provider of customer engagement and marketing technology services, anticipates first-quarter 2025 total revenue between RMB87.0 million and RMB90.0 million. This represents a year-over-year increase of approximately 35% to 40%. The company’s previous revenue guidance projected RMB74.0 million to RMB77.5 million.

According to Mr. Weidong Luo, Chairman and CEO of Aurora Mobile, the company is pleased with its strong start to 2025, showing impressive first-quarter momentum. He noted that EngageLab, the company’s overseas operations driver, has grown rapidly, with first-quarter 2025 revenue expected to jump over 120% year-over-year. He added that this growth is fueling overseas expansion and building a strong foundation for the group’s ongoing development. Mr. Luo also stated that a tech company client released its open-source R1 LLM in the first quarter, leading to a surge in global downloads and significant revenue growth for Aurora Mobile. He also noted substantial revenue growth in the Financial Risk Management business, driven by increased customer demand. He stated that the company’s AI agent platform, GPTBots.ai, is empowering businesses with no-code AI bot-building technology, accelerating intelligent digital transformation. He concluded by stating that the synergy between EngageLab and GPTBots.ai highlights the effectiveness of the company’s “Global Market + AI Empowerment” dual-engine strategy, which is unlocking new growth opportunities and paving the way for global market share expansion and technology commercialization.

First Quarter 2025 Preliminary Financial Results:

• Total revenues for the first quarter 2025 are projected to be between RMB87.0 million and RMB90.0 million, a year-over-year increase of approximately 35% to 40% compared to RMB64.5 million in the first quarter of 2024.
• Net Loss for the first quarter 2025 is estimated to range from RMB1.0 million to RMB2.0 million, compared to RMB2.6 million in the first quarter of 2024.
• Cash and cash equivalents and restricted cash as of March 31, 2025 are estimated to be between RMB113.0 million and RMB114.0 million, compared to RMB119.5 million as of December 31, 2024.

The provided information represents preliminary estimates of selected consolidated financial data for Aurora Mobile as of and for the three months ended March 31, 2025, based on currently available information. This data is not a complete representation of Aurora Mobile’s financial results for that period. The data is preliminary and subject to change upon completion of Aurora Mobile’s financial closing procedures. Aurora Mobile’s independent registered public accounting firm has not audited, reviewed, or compiled this data, and therefore expresses no opinion or assurance regarding it. Actual results may differ materially from these estimates.

Safe Harbor Statement

This announcement contains forward-looking statements made under the U.S. Private Securities Litigation Reform Act of 1995’s “safe harbor” provisions. These statements can be identified by terms like “will,” “expects,” “anticipates,” “future,” “intends,” “plans,” “believes,” “estimates,” “confident,” and similar expressions. Forward-looking statements include, among other things, the Business Outlook and management quotations in this announcement, as well as Aurora Mobile’s strategic and operational plans. Aurora Mobile may also make forward-looking statements in its reports to the U.S. Securities and Exchange Commission, its annual report to shareholders, press releases, other written materials, and oral statements by its officers, directors, or employees. Statements that are not historical facts, including statements about Aurora Mobile’s beliefs and expectations, are forward-looking statements involving inherent risks and uncertainties. Several factors could cause actual results to differ materially from those in any forward-looking statement, including Aurora Mobile’s strategies, future business development, financial condition, and results of operations; its ability to attract and retain customers; its ability to develop and effectively market data solutions and penetrate the existing market for developer services; its ability to transition to the new advertising-driven SAAS business model; its ability to maintain or enhance its brand; competition from current or future competitors; its ability to continue accessing mobile data in the future; data privacy and protection laws and regulations; general economic and business conditions globally and in China; and assumptions related to the foregoing. Further information about these and other risks is available in the Company’s filings with the Securities and Exchange Commission. All information in this press release and its attachments is current as of the release date, and Aurora Mobile undertakes no obligation to update this information, except as required by law.

About Aurora Mobile Limited

Aurora Mobile (NASDAQ: JG), founded in 2011, is a leading Chinese provider of customer engagement and marketing technology services. Initially focused on providing stable and efficient messaging services to enterprises, Aurora Mobile has become a leading mobile messaging service provider due to its first-mover advantage. Addressing the increasing demand for customer reach and marketing growth, Aurora Mobile has developed forward-looking solutions like Cloud Messaging and Cloud Marketing to help enterprises achieve omnichannel customer reach and interaction, as well as AI and big data-driven marketing technology solutions to support enterprises’ digital transformation.

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For more information, please contact:

Aurora Mobile Limited
E-mail: ir@jiguang.cn

Christensen

In China
Ms. Xiaoyan Su
Phone: +86-10-5900-1548
E-mail: Xiaoyan.Su@christensencomms.com

In US
Ms. Linda Bergkamp
Phone: +1-480-614-3004
Email: linda.bergkamp@christensencomms.com

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