SHENZHEN, China, Jan. 17, 2025 — Aurora Mobile Limited (NASDAQ: JG) (“Aurora Mobile” or the “Company”), a leading Chinese provider of customer engagement and marketing technology services, announced a strategic partnership between its subsidiary, EngageLab (a global multi-channel user engagement solution provider), and StardustTV, a global short-form video platform.

Globalization has fueled the popularity of short-form video content due to its accessibility. Mobile internet usage further enhances this trend, leading to platforms developing localized content. Mobile push notifications are crucial for effective communication in areas such as content recommendation, user analysis, and engagement, driving global growth.

StardustTV, a global platform for short dramas and movies, has significant experience in creating popular content and adapting online literature. It holds a prominent position in the international short-form video market.

StardustTV focuses on cultivating cultural experiences and providing high-quality entertainment. Its precise market strategy, extensive content library, and innovative business model have resulted in rapid user growth and high app popularity.

To expand its reach while maintaining timely and accurate communication with users, StardustTV partnered with Aurora Mobile EngageLab AppPush. This collaboration enhances user engagement and facilitates global growth, boosting daily active users and platform satisfaction.

Key highlights of the partnership include:

1. Precise User Segmentation: Personalized Content Through Tagging.
EngageLab AppPush’s tagging feature allows StardustTV to segment users based on viewing history, usage time, and payment status (e.g., “new users” or “VIP paying users”). This enables customized content delivery: new users receive introductory information, while VIP users receive exclusive content and offers.

This targeted approach significantly improved click-through and conversion rates, providing a more personalized user experience.

2. Global Coverage: Time-Zone-Based Push Notifications for Seamless Engagement.

EngageLab AppPush’s time-zone-based scheduling ensures timely notifications for StardustTV’s global user base. New content releases and promotions are delivered according to each user’s local time.

This feature enhances the user experience and increased click-through rates compared to non-time-zone-matched notifications.

3. User-Centric Approach: Multilingual Push Notifications for Localized Experiences.

EngageLab AppPush automatically detects device language and delivers messages in the user’s preferred language (Spanish, English, Thai, Korean, Japanese, Chinese, etc.), enhancing the localized user experience for StardustTV.

Multilingual push notifications substantially increased conversion rates, particularly in non-English speaking markets, leading to higher user satisfaction and engagement.

4. Multi-Channel Assurance: Near 100% Delivery Rate for Seamless User Engagement.

EngageLab AppPush uses multiple channels (FCM, APNs, Huawei, OPPO, vivo, etc.) to ensure near 100% message delivery. If one channel fails, others are used to guarantee message receipt.

This multi-channel approach greatly improves message delivery efficiency and enhances user engagement for StardustTV.

Through this partnership, StardustTV has significantly improved global user engagement, personalization, and brand loyalty. EngageLab will continue to collaborate with StardustTV to optimize multi-channel push solutions, enhancing the user experience and supporting rapid growth.

Contact information:

M: +86 15118183207
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