BMW unveils a bespoke luxury vehicle inspired by supermodel Naomi Campbell at Cannes Film Festival

May 16, 2024 by No Comments

MUNICH, Germany and CANNES, France, May 16, 2024 — Today, BMW unveils a bold new vision of progressive luxury with the debut of the BMW XM Mystique Allure — the brand’s first vehicle tailored with high fashion materials, inspired by legendary supermodel Naomi Campbell and accentuated by the unique sounds of renowned film composer Hans Zimmer. This collaboration marks the pinnacle of BMW’s long-standing partnership with Campbell. Campbell, who was featured in the 2023 “Dare to be You” BMW XM campaign celebrating self-belief, receives a one-of-a-kind BMW XM tailored specially for her. The BMW XM Mystique Allure was revealed at one of the most glamorous events of the year, the Cannes International Film Festival, where BMW is serving as an official partner for the third consecutive year. Campbell graced the Cannes red carpet for the premiere unveiling of the couture-inspired bespoke BMW XM show car, presenting a bold and unprecedented design concept inspired by haute couture. “Presenting the BMW XM Mystique Allure at Cannes Film Festival 2024 underscores BMW’s ongoing vision in contemporary, progressive luxury,” says Stefan Ponikva, Vice President BMW Brand Experiences. “Inspired by legendary supermodel Naomi Campbell, this is the first ever BMW tailored with high fashion materials.” Inspired by Naomi’s favorite color, the vehicle’s exterior boasts a deeply saturated Ultramarine shade, accentuated by a lustrous matte finish. A contemporary translation of high-fashion materials from luxury textile manufacturers, the design seamlessly brings the inside to the outside, featuring rich velvet and shimmering Frozen Metallic sequins casting hues ranging from intense violet to deep ultramarine. “Witnessing BMW’s vision for the BMW XM Mystique Allure come to life has been truly incredible,” says Naomi Campbell. “I feel deeply honored to have sparked the inspiration for their first-ever high-fashion show car, which stands as a unique masterpiece in every aspect.” The innovation extends beyond mere aesthetics. A Hans Zimmer-created sound experience, inspired by Naomi Campbell, enhances the progressive luxury of the BMW XM Mystique Allure. BMW and Hans Zimmer have been working together since 2021 to develop emotionally evocative drive sounds for electrified BMW models. With this truly one-of-a-kind BMW XM vehicle, the soundscape aims to complement the avant-garde design inspired by the original supermodel Campbell. Bold and daring, the sounds challenge ordinary convention and redefine the idea of progressive luxury. Exuding the extravagance and creativity synonymous with both BMW and Naomi, the BMW XM Mystique Allure elevates the renowned design and craftsmanship associated with BMW to unprecedented heights, showcasing the quintessence of the BMW luxury lifestyle.