SINGAPORE, Feb. 14, 2025 – BrilliA Inc. (“BRIA”), a comprehensive cross-border solutions provider for women’s intimate apparel brands, announced a partnership with the prestigious French lingerie brand, Maison Lejaby. This collaboration, projected to reach €10 million in supply value, will see BrilliA Inc., through its subsidiary Bra Pro Limited, supplying a range of intimate apparel, including bras, panties, bodysuits, sleepwear, and swimwear, to meet Maison Lejaby’s evolving needs.

Maison Lejaby, currently available in France, Spain, Italy, the UK, Israel, and Russia, intends to expand into new global markets over the next three years.

BrilliA Inc. also secured European market entry for its own luxury brand, DIANA, by 2027. The company anticipates this launch will boost profit margins, strengthen its market position, and further its mission of empowering women through exceptional lingerie.

Both ventures resulted from BrilliA Inc.’s participation in the Salon International De La Lingerie and Interfilière Paris trade show, held in Paris from January 18–20, 2025.

CEO Kendrew Hartanto expressed enthusiasm for these opportunities, highlighting their potential to increase revenue, profitability, and customer diversification. The Maison Lejaby collaboration will solidify BrilliA’s reputation as a leading solutions provider for global brands, ultimately benefiting shareholders, he added.

CAUTIONARY NOTE REGARDING FORWARD-LOOKING STATEMENTS

This press release includes forward-looking statements, as defined under federal securities laws. These statements involve inherent risks and uncertainties and are based on the company’s current expectations and projections. Such statements often include words like “believe,” “plan,” “expect,” “intend,” “should,” “seek,” “estimate,” “will,” “aim,” and “anticipate.” Actual results may differ materially. Investors should refer to the company’s registration statement and other SEC filings for more details.

About BrilliA Inc

BrilliA is a one-stop cross-border solutions provider for women’s intimate apparel brands. Managing sales and customer relations for major clients such as Fruit of the Loom, Hanes Brands Inc., and H&M, BrilliA offers expertise in sourcing, design, prototyping, supply chain and logistics management, and quality control for products manufactured by independent third-party facilities worldwide.

For further information, please contact:

BrilliA Inc Contact:
220 Orchard Road, Unit 05-01, Midpoint Orchard
Singapore 238852
(+65) 6235 3388
Email:  

Investor Relations Inquiries:
Skyline Corporate Communications Group, LLC
Scott Powell, President
1177 Avenue of the Americas, 5th Floor
New York, New York 10036
Office: (646) 893-5835
Email:  

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