Shanghai, China, April 03, 2025 — The ‘100% DORAEMON & FRIENDS’ Tour, a highly anticipated event, has commenced in mainland China at Shanghai’s JingAn Kerry Centre (JAKC) on March 29. This exhibition, a collaboration between JAKC, AllRightsReserved (ARR), and Fujiko Pro, brings the world of Doraemon to Shanghai after its successful run in Hong Kong in 2024.

A Grand Opening with Esteemed Guests
The opening ceremony, which took place on March 28 on Anyi Road, was attended by notable figures such as Jin Lei, Deputy Director of the Shanghai Municipal Administration of Culture and Tourism; Song YiWen, Deputy Director of the Shanghai Consumer Promotion Center; Xia Lin, Deputy Director of the Jing’an District Commission of Commerce; Doreen Lee, Chief Advisor of Investment Properties at Kerry Properties Limited; SK Lam, Founder of ARR; and Jitsuko Katsumata, CEO of Fujiko Pro. Their presence underscored the significance of this cultural event’s arrival in mainland China.

A Journey into the World of Doraemon
The immersive exhibition, open from March 29 to May 5, will run for 38 days and take place across various themed zones in the North and South Retail areas of JAKC. Visitors can expect life-sized sculptures, interactive exhibits, exclusive merchandise, and themed dining experiences, all designed to create a captivating journey into Doraemon’s world.

Highlights include:
– 117 life-sized Doraemon sculptures, each showcasing different designs from the anime and manga series.
– The ‘100% Doraemon Theatre’, which will debut an exclusive Shanghai edition of Gian Recital World Tour produced by Shin-Ei Animation.
– A Manga Art Exhibition Hall, displaying original artwork, a recreation of Fujiko F. Fujio’s workspace, and interactive manga activities.
– A pop-up shop, available for a limited time, selling exclusive Doraemon collectibles, plush keychains, and souvenirs.
– A 12-meter-tall inflatable Doraemon sculpture, serving as a prominent landmark on West Nanjing Road.
– Special food collaborations, offering Doraemon-themed dishes at select restaurants within JAKC.

Celebrity Buzz and Social Media Sensation
The ‘100% DORAEMON & FRIENDS’ Tour generated significant buzz even before its official opening. On March 8, a preview event held on International Women’s Day transformed Anyi Road with the giant inflatable Doraemon and nearly 100 life-sized sculptures, attracting large crowds and sparking widespread discussions on social media.

Celebrities such as Stephen Chow, Jay Chou, Louis Koo, Joey Yung, and Carina Lau promoted the Shanghai event by sharing exclusive themed souvenirs, further expanding the event’s reach and increasing its popularity among fans and collectors.

A Cultural and Commercial Phenomenon
Doraemon, a creation of the renowned manga artist Fujiko F. Fujio, has resonated across generations and cultures, making this exhibition a significant event for Shanghai’s cultural and commercial scene. Jitsuko Katsumata, CEO of Fujiko Pro, expressed her enthusiasm, stating that Shanghai’s dynamic atmosphere reflects the futuristic worlds her father envisioned for Doraemon’s adventures, and that this exhibition is a tribute to those shared memories.

JAKC, recognized for its innovative approach to experiential retail, has strategically partnered with major global IPs to enhance Shanghai’s appeal as an international tourist destination. Building on the success of ‘Delight Your Winter’ in 2023 and ‘Unwrap Your Wonders’ in 2024, the Doraemon event marks another step in JAKC’s strategy to combine culture, commerce, and tourism.

Exclusive Ticketing Information
Tickets can be purchased on Maoyan, with both free and paid access areas to accommodate all visitors.

– General Admission: ¥130 (Weekdays) / ¥150 (Weekends & Holidays)
– Child Ticket: ¥100 (Weekdays) / ¥120 (Weekends & Holidays)
– Premium Set: ¥320 (Limited to 3,000 sets, including exclusive acrylic pins and stickers)

Looking Ahead: A New Hub for Cultural Tourism
With Shanghai’s position as a leading inbound tourism destination in China, the ‘100% DORAEMON & FRIENDS’ Tour is a perfect fit with the city’s development as a cultural center. JAKC is committed to leading experiential retail trends, seamlessly integrating pop culture into urban development. This exhibition reinforces JAKC’s standing as a landmark for culture and commerce, further energizing the West Nanjing Road business area and strengthening Shanghai’s status as a global city.

For more information, follow Doraemon’s official accounts on Weibo, Red Note, and Douyin, or visit JAKC’s official platforms.

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Media Inquiries:
– JingAn Kerry Centre: 
Xiwei Nie

– AllRightsReserved: 
Karie Cheung

– T3 Communications: 
Summer Gong

Tickets available now on Maoyan – Don’t miss the chance to experience this once-in-a-lifetime Doraemon adventure!

About JingAn Kerry Centre
JingAn Kerry Centre is among the most iconic mixed-use development projects undertaken by Kerry Properties Limited.

CONTACT: xiwei nie
xiwei.nie (at) kerryprops.com

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