Hengqin Expands “Industry + Exhibition” Business Model to Drive Growth

June 13, 2024 by No Comments

The Economic Development Bureau of the Guangdong-Macao In-Depth Cooperation Zone in Hengqin

ZHUHAI, China, June 12, 2024 — The Guangdong-Macao In-Depth Cooperation Zone in Hengqin (referred to as the “Cooperation Zone”) has been implementing tier-specific management for nearly three months, signifying a significant step towards China’s high-level institutional opening-up. The Cooperation Zone is actively developing key areas including livelihoods, industries, and legal systems, paving the way for high-quality development.

According to António Lei, Director of the Economic Development Bureau of the Cooperation Zone, the tier-specific management has made travel from Macao to Hengqin more convenient. The Cooperation Zone, in collaboration with Macao, plans to utilize the two-way movement of people to host prominent MICE events that will attract global buyers, exhibitors, and financial representatives. This will facilitate the flow of logistics, human resources, capital, and information, ultimately driving the growth of the new “industry + exhibition” business model.

António Lei believes that the implementation of tier-specific management will create more benefits and opportunities for exhibition cooperation between Macao and Hengqin. For instance, companies participating in events in the Cooperation Zone can temporarily import exhibition items under bonded conditions, and large, reusable exhibition materials can be transported back to Macao after the event. This will further encourage the “multi-venue event” model between Hengqin and Macao, attracting more international exhibitors to expand their activities to Hengqin.

“This year, we will continue to collaborate with Macao to host several globally impactful events under the ‘multi-venue event’ model, such as the High-quality Consumption Exhibition & Global Bay Areas Forum and the BEYOND Expo. By sharing resources, we aim to continuously enhance the reach of the ‘MICE² Macao x Hengqin brand,” said António Lei.

In the future, Macao and Hengqin will jointly establish a terminal for the Macau International Airport, launch a Macao tourism bus route, and co-host events such as the “Camping Fair” in the Cooperation Zone. They will also develop more island tour products, strengthen investment promotion for the MICE industry, and form a professional team to attract more international events to both locations.

The thriving MICE industry in Macao and Hengqin has created numerous job opportunities. Hosting MICE events requires a diverse range of professionals specializing in event planning, marketing, venue management, and technical support, providing a vast market space for related industries to attract skilled talent. Additionally, by jointly hosting MICE events and building exhibition brands, Macao and Hengqin will showcase their diverse industrial development to a wider audience. This approach not only promotes talent exchange within the industry but also helps to retain more outstanding professionals in both locations.

Source: The Economic Development Bureau of the Guangdong-Macao In-Depth Cooperation Zone in Hengqin

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