HONG KONG, April 01, 2025 — Neo-Concept International Group Holdings Limited (Nasdaq: NCI) has announced the soft opening of its first Les100Ciels store in the Middle East and North Africa (MENA) region, which was launched on March 27, 2025, at The Galleria Al Maryah Island in Abu Dhabi.

This opening represents a major advancement for the company after the successful establishment of its joint venture with Liwa Trading Enterprises LLC, intended to strengthen its retail presence in the MENA markets.

The launch of The Galleria store, together with the new Middle East e-shop, is a key element of the company’s goal to provide an excellent shopping experience, both online and in-store, to customers in the MENA region.

According to Ms. Eva Siu, Chairlady of the Board of Directors and Chief Executive Officer of NCI, the new store at The Galleria demonstrates the company’s dedication to expanding Les100Ciels in the MENA region, and to providing a shopping experience that embodies the brand’s essence.

The company invites customers to join them in celebrating the soft opening of their first store outside of London and to discover the apparel collection offered by Les100Ciels.

About Liwa Trading Enterprises LLC

Liwa Trading Enterprises LLC, established in 1987, is a subsidiary of Al Nasser Holdings, a conglomerate based in the UAE. Liwa was created to establish a presence in the retail sector and has since developed a diverse retail portfolio that includes fashion, footwear, accessories, and home categories. The company manages 20 international brands through 250 stores across the GCC region.

Liwa’s expertise in the market has facilitated successful franchise partnerships, enabling it to meet the changing needs of consumers and offer a superior retail experience. Since its initial store opening in Abu Dhabi in 1987, Liwa has grown into a significant regional player.

In line with Al Nasser Holdings’ vision, Liwa is dedicated to providing outstanding customer experiences and growing its brand portfolio to satisfy market demands.

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About Neo-Concept International Group Holdings Limited

Neo-Concept International Group Holdings Limited (“NCI”) is a comprehensive apparel solution services provider. The company offers a complete range of services in the apparel supply chain, including market trend analysis, product design and development, raw material sourcing, production and quality control, and logistics management, serving customers in European and North American markets. It also markets its own branded fashion products under the “Les100Ciels” brand via retail locations in the UK and UAE, as well as through e-commerce platforms and .

NCI is committed to minimizing its environmental impact through the implementation of various eco-friendly practices. The company prioritizes recycling, clean processes, and traceable sourcing as part of its commitment to reducing environmental impact. Additionally, NCI actively seeks sustainable solutions throughout the garment production process, aiming to meet the needs of its customers in an environmentally responsible manner.

SAFE HARBOR STATEMENT

This announcement contains certain forward-looking statements that involve known and unknown risks and uncertainties. These statements are based on the Company’s current expectations and projections about future events that the Company believes may affect its financial condition, results of operations, business strategy, and financial needs. Investors can identify these forward-looking statements by terms such as “may,” “will,” “expect,” “anticipate,” “aim,” “estimate,” “intend,” “plan,” “believe,” “is/are likely to,” “potential,” “continue,” or similar expressions. The Company is not obligated to update or revise any forward-looking statements to reflect subsequent events or changes in its expectations, except as required by law. While the Company believes that the expectations expressed in these forward-looking statements are reasonable, it cannot guarantee that these expectations will be realized, and the Company advises investors that actual results may significantly differ from the anticipated results and encourages investors to review other factors that may affect its future results in the Company’s registration statement and other filings with the SEC, which are available at .

Enquiries:

Neo-Concept International Group Holdings Limited Investor Relations Contact:

10/F, Seaview Centre
No.139-141 Hoi Bun Road
Kwun Tong, Kowloon, Hong Kong
(+852) 2798-8639
Email: ir@neo-ig.com

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