ESSEN, Germany, June 05, 2025 — Midea’s Numen series air conditioner, available in Southeast Asia, has been awarded the 2025 German Red Dot Product Design Award. Numen incorporates Midea’s advanced AI ECOMASTER and Prime Guard technologies. These technologies are also featured in the Midea Celest series, now available across Southeast Asia, offering more choices for consumers.

AI ECOMASTER System Achieves Perfect Energy Efficiency and Comfort

The Celest series benefits from Numen’s award-winning technology, providing intelligent cooling. The AI ECOMASTER system uses big data and deep learning to balance energy efficiency and comfort. With precise ±0.3°C temperature control, it minimizes temperature fluctuations and energy waste. Certified by SGS to deliver 30% more energy savings, this system ensures comfort while reducing power consumption. In addition to AI ECOMASTER, Celest features Midea’s advanced inverter. As the world’s leading inverter air conditioner company, Midea has developed inverter technology for 27 years, holds 3,300 inverter-related patents worldwide, and possesses 35 global leading inverter technologies.

Prime Guard Design Delivers Superior Protection for Excellent Durability

Prime Guard includes 7 innovative design features that provide comprehensive protection for the Celest Series. The TU1 corrosion-resistance copper tube reduces impurities by 70% compared to standard tubes, while the Silver Shield anti-corrosive coating limits corrosion to 0.1% versus over 50% in uncoated systems. Hyper Grapfins™ technology offers 12.5 times greater corrosion resistance, and the UV conformal coating provides 2 times thicker protection for circuit boards. Wide voltage operation ensures stable performance across an 80V-265V range, while insect resistance and auto dedusting maintain system cleanliness and efficiency. These technologies address Southeast Asian users’ concerns regarding humid and rainy climates, ensuring reliable performance in challenging conditions.

COOLFLASH and Healthy Air Technologies Enhance Comfort and Wellness

The Celest series features COOLFLASH technology, which lowers room temperature by 5°C in 10 minutes with a strong 665m³/h airflow. Designed for Southeast Asia’s heat, it operates reliably even at 55°C. I-Clean uses frost cleaning instead of water washing for improved dust and bacteria removal, while AIR MAGIC releases millions of ions to eliminate viruses. These features ensure powerful cooling, cleaner air, and high efficiency in harsh tropical climates.

Continuous Technological Innovation Meets Evolving Consumer Demands

The Celest series translates Midea’s Red Dot Award-winning innovations into tangible consumer advantages. With a wider range of product options, advanced intelligent technology is now more accessible to Southeast Asian consumers. The Celest series guarantees that air conditioning provides more than just cooling, delivering “RELIABLE COOLING GUARANTEED” through AI ECOMASTER’s intelligent optimization, COOLFLASH’s rapid performance, and Prime Guard’s comprehensive protection. Midea’s dedication to ongoing innovation fuels the creation of comprehensive solutions that adapt to evolving lifestyle needs, solidifying the brand’s role as a partner in improving daily life across various environments and changing consumer expectations.

Midea Official Website

• Indonesia
• Vietnam
• The Philippines

Photos accompanying this announcement are available at

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