HAMBURG, Germany, Feb. 11, 2025 — mrge, a leading commerce advertising platform, released its 2025 Commerce Advertising Report. The report reveals significant industry growth, with over half of respondents planning budget increases for 2025, and highlights AI’s increasing impact on search and traffic generation.

The report, based on insights from industry leaders, shows the resilience of commerce advertising. It emphasizes the importance of adaptability and forward-thinking strategies, including innovative monetization, generative AI, and market expansion.

Key report findings include:

• AI’s Transformative Impact on Search and Traffic: AI tools like SearchGPT are revolutionizing product discovery, providing more personalized user experiences. Nearly 30% of respondents expect AI to substantially affect their website traffic, despite concerns about trust and privacy.
• The Growing Importance of Influencers: Influencer marketing is a leading growth channel, with success hinging on strategic balancing of reach, engagement, cost-effectiveness, and data analysis.
• Industry Confidence: Despite economic uncertainty, almost 80% of respondents are optimistic about the future, with nearly half deriving at least 20% of their revenue from commerce advertising.
• Top-Performing Channels: Blogs, influencers, search engines, and product listings are high-performing channels, while coupon sites and loyalty programs are showing declining popularity.
• Emerging Growth Priorities: Top priorities for 2025 growth are new monetization models (41.1%), generative AI (32.9%), and new markets (31.5%). Expansion of partnerships is a lower priority than in previous surveys (27.4% vs. 41.9%).
• Shoppable Video and Niche Platforms on the Rise: Shoppable video and specialized platforms are poised for significant future growth.
• Challenges Facing Growth: Advertisers cite partner recruitment and diversification as major obstacles. Publishers’ main concerns are tracking and attribution difficulties, and limited internal resources.

mrge CEO Dave Reed stated, “The industry recognizes commerce advertising’s potential as a key growth driver, with most planning budget increases this year despite economic headwinds. Connecting shoppers with the right offers at the optimal time is paramount. mrge is dedicated to providing a unified platform to support publishers, advertisers, and consumers for continued growth in 2025 and beyond.”

Read the full report to learn more about commerce advertising insights and trends: .

About mrge

mrge, an intelligent platform for commerce advertising, connects over 5,500 publishers, 55,000 advertisers, and 100 networks across 160+ countries. Through smart tools, technologies, and formats, mrge brings advertising closer to content, benefiting publishers, advertisers, and users. mrge integrates the strengths of digidip, MaxBounty, shopping24, SourceKnowledge, and Yieldkit. Backed by Waterland Private Equity, mrge is led by CEO Dave Reed, CTO Nils Grabbert, CFO Michael Schambach, and CRO Justin Kuykendall. With offices in Hamburg and Berlin (Germany), and Montreal and Ottawa (Canada), mrge employs over 160 people.

mrge is headquartered in Hamburg, Germany. Learn more at:

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