Nanjing Museums Capture Gen Z’s Attention

June 21, 2024 by No Comments

Jiangsu International Culture Association

NANJING, China, June 21, 2024 — Nanjing, recognized as a “City of Literature”, attracts global attention due to its rich cultural heritage and historical significance. To truly understand a city, it’s essential to explore its museums. During the recent Dragon Boat Festival, a traditional Chinese festival, Nanjing’s museums became popular destinations for domestic and international visitors seeking to delve into ancient history. Data from the Jiangsu International Culture Association reveals that the city welcomed 5.49 million tourists during the three-day holiday (June 8-10), reflecting a 16.8% year-on-year increase.

Museums serve as guardians of art and hold global importance. On May 18, International Museum Day, Marijana Kotevska Georgieva, a Macedonian writer and poet, visited Nanjing. Through a video vlog, she guided international audiences on a virtual tour of various Nanjing museums, including the Nanjing Museum, Art Museum of Nanjing University of the Arts, Deji Art Museum, and Nanjing Grand Bao’en Temple Ruins Museum, showcasing the diverse culture of the “City of Literature”. “Art is a interconnected form of expression. As a poet, I see poetic expressions in the paintings displayed in the museums,” remarked Marijana.

With their unique cultural appeal, Nanjing’s museums continue to draw attention from audiences around the world, particularly Gen Z. The Nanjing Museum, one of China’s three major museums, is a must-visit for culture enthusiasts due to its extensive collections and high-quality exhibitions. The Art Museum of Nanjing University of the Arts attracts numerous art lovers, particularly young artists and students, with its avant-garde exhibitions and innovative cultural activities. The Deji Art Museum, renowned for its distinctive architectural style and meticulously curated international exhibitions, has become a new cultural landmark integrated with commercial spaces in Nanjing. The Nanjing Grand Bao’en Temple Ruins Museum showcases Nanjing’s rich cultural heritage through the first fully immersive metaverse in the cultural heritage field, allowing both online and offline audiences to “immerse” themselves in the city’s long history.

On the Facebook and YouTube pages of the “China Culture & Art” media account cluster, global netizens commented, “The museums in Nanjing are rich in regional characteristics and cultural heritage, housing fascinating Chinese ancient history.” “I was amazed by the VR interactive exhibitions in the museums. I hope to have the opportunity to experience role-playing interactions and get closer to the history of the Song Dynasty in Nanjing and become a part of it.”

In recent years, with the rise of social media and the diversification of cultural consumption, museum visits have become a new lifestyle for many young people. Nanjing’s various museums continuously innovate their narrative cores and enhance service levels, attracting increasing numbers of Generation Z visitors. In this charming city, museum culture uniquely nourishes the hearts of young people, inspiring their boundless love for history and art.

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Source: Jiangsu International Culture Association

CONTACT: Contact person: Mr. Wong, Tel: 86-10-63074558