NCI and Liwa Trading Enterprises LLC Form Joint Venture, Aiming for E-commerce Launch by Year-End
HONG KONG, Oct. 28, 2024 — Neo-Concept International Group Holdings Limited (Nasdaq: NCI) is pleased to announce the formation of its joint venture, Lineowa Fashion and Lifestyle LLC, with Liwa Trading Enterprises LLC. This strategic partnership represents a significant step in NCI’s strategy to expand its presence in the UAE and the Gulf Cooperation Council (GCC) retail markets.
NCI aims to launch its e-commerce platform by the end of the year, initially featuring its own branded products, Les100Ciels. This online shop will serve customers throughout the GCC region, offering a convenient online shopping experience for NCI’s unique apparel collection. Simultaneously, NCI is actively seeking a prime location for its first physical store in the UAE, aiming to open in the first quarter of 2025. Following the launch of the e-shop and first physical store, NCI intends to expand with additional locations across the UAE and, in due course, explore opportunities in other GCC markets.
“Our partnership with Liwa empowers us to bring Les100Ciels to a wider audience,” stated Ms. Eva Siu, Chairlady of the Board of Directors and Chief Executive Officer of NCI. “We are excited to offer our customers an exceptional shopping experience both online and in-store.”
Mr. Patrick Lau, Chief Financial Officer of NCI, emphasized the strategic benefits of the collaboration: “With Liwa’s extensive market expertise and established presence, we are confident that this joint venture will create value for the company moving forward.”
This joint venture will focus on retail, wholesale, distribution, and e-commerce operations across the UAE and GCC, combining NCI’s design and supply chain strengths with Liwa’s robust distribution network.
Stay tuned for further updates as NCI approaches the launch of its e-shop and unveils its first physical location.
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FORWARD-LOOKING STATEMENTS
Certain statements contained in this press release are “forward-looking statements” made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements reflect the Company’s current expectations or beliefs concerning future events and actual events may differ materially from current expectations. Any such forward-looking statements are subject to various risks and uncertainties, including the strength of the economy, changes to the market for securities, political or financial instability and other factors which are set forth in the Company’s Registration Statement on Form F-1 (File No. 333-275242), as amended, and in all filings with the SEC made by the Company subsequent to the filing thereof. The Company does not undertake to publicly update or revise its forward-looking statements, whether as a result of new information, future events or otherwise.
About Liwa Trading Enterprises LLC
Liwa Trading Enterprises LLC is a subsidiary of Al Nasser Holdings, a prominent UAE-based conglomerate. Established in 1987, Liwa was founded to build a presence in the retail sector. Over the years, Liwa has developed a diverse retail portfolio across fashion, footwear, accessories, and home categories. The company operates 20 international brands with 250 stores throughout the GCC region.
Liwa’s market expertise has enabled successful franchise partnerships, allowing it to cater to evolving consumer needs and provide a best-in-class retail experience. From a single store opening in Abu Dhabi in 1987, Liwa has grown to become a significant regional player.
Upholding Al Nasser Holdings’ vision, Liwa remains committed to delivering exceptional customer experiences and expanding its brand portfolio to meet market demands.
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About Neo-Concept International Group Holdings Limited
Neo-Concept International Group Holdings Limited (“NCI”) is a one-stop apparel solution services provider. It offers a full suite of services in the apparel supply chain, including market trend analysis, product design and development, raw material sourcing, production and quality control, and logistics management serving customers located in the European and North American markets. It also sells its own branded apparel products under the brand “Les100Ciels” through retail stores in UK as well as the e-commerce platform .
NCI is dedicated to minimizing its environmental footprint by implementing various eco-friendly practices. It prioritizes recycling, clean processes, and traceable sourcing as part of its commitment to reducing environmental impact. Additionally, NCI actively seeks sustainable solutions throughout the garment production process, aiming to meet the needs of its customers in an environmentally responsible manner.
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