SINGAPORE, April 18, 2025 — General Omi Beef Trading Co., Ltd., a company specializing in Omi beef, is expanding its reach by exporting Omi beef from Shiga Prefecture to Singapore through its own operations and aims to further establish the Omi beef brand via a wholly-owned subsidiary.

OMIGYU TRADING SINGAPORE PTE. LTD., the wholly-owned subsidiary of General Omi Beef Trading Co., Ltd. (Head office: Moriyama City, Shiga Prefecture / CEO: Takaoki Nishino), inaugurated its first franchise location, “STEAK SUDAKU” Telok Ayer store (3 Boon Tat St) on Monday, April 14, 2025.

[STEAK SUDAKU]
“STEAK SUDAKU” is a fast-casual dining establishment specializing in Omi beef steaks, emphasizing quick service and delivery. The newly created brand name “Sudaku” carries the following meaning, and is a coined term using Chinese simplified characters that is similar in sound and meaning to the Japanese word “Sudaku (gather)”.

-Xǐ: joy, enjoy
-Dá: achieve
-Jù: gather

The meaning behind “Sudaku”: A place where people can come together and enjoy themselves.

[Store details]

Store name: Steak Sudaku Telok Ayer
Address: 3 Boon Tat St, Singapore 069612

Opening hours: 11:00-15:00 (last orders 14:30) 17:00-21:00 (last orders 20:30)
Opening date: Monday, April 14, 2025

Instagram:

[To apply for a franchise]
Application URL:

[Company information]
Company name: OMIGYU TRADING SINGAPORE PTE.LTD.
Head office: 20 COLLYER QUAY #12-06 20 COLLYER QUAY SINGAPORE 049-319
Business: Import business, restaurant business, franchise business

RALPH POH