Tokyo, Japan, Feb. 24, 2025 – Tokyo Lifestyle Co., Ltd. (Nasdaq: TKLF), a retailer and wholesaler specializing in Japanese beauty, health, and sundry products, along with luxury and electronic goods, across Hong Kong, Japan, North America, and the United Kingdom, has announced the opening of a new franchise store in Bangkok, Thailand, under its “Reiwatakiya” brand. The company anticipates this expansion will enhance its market presence and strengthen its franchise network within Southeast Asia.

The store, located at Park Silom, officially commenced operations on February 6, 2025. It spans 137 square meters and is designed to provide a contemporary shopping experience, showcasing Tokyo Lifestyle’s premium products and visually appealing store layouts.

Mr. Mei Kanayama, Principal Executive Officer of Tokyo Lifestyle, stated that Thailand and Southeast Asia are vital to their long-term global expansion strategy, citing their substantial growth opportunities and vibrant market conditions. He expressed strong optimism regarding their expansion initiatives, including existing partnerships and franchise networks. The Park Silom store, he noted, marks a significant step in expanding their market reach and reinforcing brand recognition. Furthermore, he believes their consistent and strategic expansion in Thailand will accelerate their presence throughout Southeast Asia and beyond, and anticipates that their business will maintain a strong growth trajectory through strategic planning and execution.

About Tokyo Lifestyle Co., Ltd.

Tokyo Lifestyle Co., Ltd., headquartered in Tokyo, Japan (formerly known as Yoshitsu Co., Ltd), is a retailer and wholesaler of Japanese beauty products, health products, sundry products, luxury products, electronic products, and other goods in Hong Kong, Japan, North America, and the United Kingdom. The Company’s offerings include beauty products (cosmetics, skincare, fragrance, and body care), health products (over-the-counter drugs, nutritional supplements, and medical supplies), sundry products (home goods), and other items (food and alcoholic beverages). The company sells its products through its own physical stores, online platforms, franchise stores, and to wholesale clients. Additional details are available on the Company’s website.

Forward-Looking Statements

This press release contains forward-looking statements as defined in Section 21E of the Securities Exchange Act of 1934, as amended, and the U.S. Private Securities Litigation Reform Act of 1995. These statements are subject to risks and uncertainties and are based on current expectations and projections regarding future events and financial trends that the Company believes could impact its financial condition, operational results, business strategy, and financial needs. These forward-looking statements can be identified by terms such as “may,” “will,” “expect,” “anticipate,” “aim,” “estimate,” “intend,” “plan,” “believe,” “potential,” “continue,” “is/are likely to,” and similar expressions. The Company is not obligated to update these statements to reflect new information or events, except as required by law. While the Company believes its expectations are reasonable, it cannot guarantee their accuracy and advises investors that actual results may differ materially from anticipated results. Investors are encouraged to review the Company’s registration statement and other filings with the U.S. Securities and Exchange Commission for factors that may affect future results.

For more information, please contact:

Tokyo Lifestyle Co., Ltd.
Investor Relations Department
Email:

Ascent Investor Relations LLC
Tina Xiao
President
Phone: +1-646-932-7242
Email:

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