Tokyo, Japan, April 21, 2025 — Tokyo Lifestyle Co., Ltd. (Nasdaq: TKLF), a retailer and wholesaler specializing in Japanese beauty, health, and sundry products, along with luxury and electronic items across Hong Kong, Japan, North America, Thailand, and the United Kingdom, has announced plans to launch a new directly-operated “Reiwatakiya” store in Toronto, Canada, by mid-May 2025. This move highlights the company’s dedication to expanding its North American market presence and sales network.

The store will be situated at 237 Queen Street West, Toronto, Ontario, an area known for its dynamic mix of fashion, beauty, and lifestyle brands, making it a prime retail destination in the city. The 1,537-square-foot space will provide a contemporary shopping environment, showcasing Tokyo Lifestyle’s premium Japanese cosmetics, skincare, hair and body care products, and home and lifestyle items in a stylish setting.

Mr. Mei Kanayama, Principal Executive Officer of Tokyo Lifestyle, stated: “The opening of Reiwatakiya in this strategic Toronto location represents a deliberate step in our regional growth. North America, particularly Canada, is a key area in our global expansion strategy due to its appeal to international consumers, especially younger, trend-conscious individuals. The region’s significant consumption potential and vibrant retail scene are also important factors influencing our approach. We are confident that our products, which are rooted in Japanese culture, fashion, and quality, will resonate with local customers and help us build a strong brand image in North America. We believe our offerings provide not just style, but a curated lifestyle experience that differentiates us from competitors. Despite ongoing global commercial uncertainties, we remain committed to our carefully planned expansion strategy. With our unwavering commitment to quality and customer satisfaction, we are confident in our ability to maintain steady growth and achieve new milestones.”

About Tokyo Lifestyle Co., Ltd.

Tokyo Lifestyle Co., Ltd. (formerly Yoshitsu Co., Ltd), headquartered in Tokyo, Japan, is a retailer and wholesaler of Japanese beauty products, health products, sundry products, luxury products, electronic products, and other items in Hong Kong, Japan, North America, Thailand, and the United Kingdom. The company’s product range includes beauty items (cosmetics, skincare, fragrances, and body care), health products (over-the-counter medications, supplements, and medical supplies), sundry goods (including home products), and other products (food and beverages). The company sells its products through directly-operated stores, online platforms, franchise stores, and wholesale channels. Additional details are available on the company’s website at .

Forward-Looking Statements

This press release contains forward-looking statements as defined in Section 21E of the Securities Exchange Act of 1934, as amended, and the U.S. Private Securities Litigation Reform Act of 1995. These statements involve risks and uncertainties and are based on current expectations and projections regarding future events and financial trends that the Company believes may impact its financial condition, operating results, business strategy, and financial requirements. These forward-looking statements can be identified by terms such as “may,” “will,” “expect,” “anticipate,” “aim,” “estimate,” “intend,” “plan,” “believe,” “potential,” “continue,” “is/are likely to,” or similar expressions. The Company assumes no obligation to revise forward-looking statements to reflect new events, circumstances, or changes in expectations, unless required by law. While the Company believes that the expectations reflected in these forward-looking statements are reasonable, it cannot guarantee that these expectations will be realized, and it advises investors that actual results may differ materially from anticipated results. Investors are encouraged to review other factors that may influence the Company’s future results in its registration statement and other filings with the U.S. Securities and Exchange Commission.

For more information, please contact:

Tokyo Lifestyle Co., Ltd.
Investor Relations Department
Email:

Ascent Investor Relations LLC
Tina Xiao
President
Phone: +1-646-932-7242
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