trivago Partners with Jürgen Klopp for New AI-Powered Marketing Campaign

October 23, 2024 by No Comments

DÜSSELDORF, GERMANY – October 23, 2024 – trivago, a leading global hotel search platform, is delighted to announce a new partnership with renowned soccer coach and personality, Jürgen Klopp. Klopp will be the face of trivago’s next global marketing campaign, reflecting the synergy between his genuine, positive, and trustworthy personality and trivago’s brand values.

This partnership marks another milestone in trivago’s brand evolution and was facilitated by the sports marketing agency SPORTFIVE in collaboration with Project MJK. Klopp, known for his engaging and trustworthy demeanor, was chosen after thorough testing and analysis. His strong appeal to trivago’s target audience made him the ideal brand ambassador.

“We are proud to welcome Jürgen Klopp to the trivago team. He is globally recognized for his genuine, authentic, and intelligent personality, aligning perfectly with our values,” says Johannes Thomas, CEO of trivago. “Having Jürgen in our campaign represents a significant step in our commitment to driving long-term brand growth. This partnership will solidify our presence in the minds of travelers searching for hotels.”

The campaign will commence with a master spot recorded in English, which will then be localized into various languages using advanced AI technology. This approach builds on trivago’s pioneering work in AI-driven marketing, first introduced in its brand campaign last year. Utilizing AI not only amplifies the campaign’s global reach but also ensures cultural relevance and resonance with local audiences.

Jürgen Klopp expressed his excitement about the collaboration, stating, “I am thrilled to be working with trivago. Travel has always been a significant part of my life, and trivago’s commitment to making hotel search easy and efficient resonates deeply with me. I look forward to representing a brand that values authenticity and smart decision-making.”

The marketing campaign featuring Jürgen Klopp will be rolled out in phases, starting in key markets like the US and Canada towards the end of the year and expanding to other countries gradually. Klopp’s influence will be key in communicating trivago’s message to soccer fans worldwide. As trivago embarks on this exciting new journey, the company reiterates its commitment to long-term growth through its global brand campaigns, striving to remain a trusted platform for travelers making informed choices.

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About trivago:
trivago N.V. (NASDAQ: TRVG) is a global hotel and accommodation search platform. We are focused on reshaping the way travelers search for and compare different types of accommodations, such as hotels, vacation rentals and apartments, while enabling our advertisers to grow their businesses by providing them with access to a broad audience of travelers via our websites and apps. Our platform allows travelers to make informed decisions by personalizing their search for accommodations and providing them with access to a deep supply of relevant information and prices.