Fintex COO Thirukumaran Sivasubramaniam Counters 5 Prevalent Myths Hindering Success in Fintech and Business

February 13, 2026 by No Comments

Thirukumaran Sivasubramaniam Toronto Ontario

Thirukumaran Sivasubramaniam, the COO of Toronto-based Fintex, outlines the major misconceptions he encounters in the business and technology sectors and provides alternative approaches.

TORONTO, Ontario, Feb. 12, 2026 – In the rapidly evolving landscape of entrepreneurship and new technology, false information circulates as fast as new ideas. Thirukumaran Sivasubramaniam, Co-Founder and COO of Fintex Inc., is addressing this issue by clarifying five persistent myths that often lead aspiring professionals in fintech, business, and the tech economy astray.

“Failure typically stems not from a lack of ambition,” Sivasubramaniam states, “but from holding incorrect beliefs about what is truly needed to succeed.”

He identifies five specific myths that need to be addressed, offering actionable advice for each that can be implemented right away.

Myth #1: You Need to Be a Tech Genius to Work in Fintech

Why people believe it:
The term ‘fintech’ can be daunting, leading many to think success is reserved for engineers or programming specialists.

The truth:
The fintech industry requires a diverse range of skills, including operators, communicators, designers, mentors, and business developers, not just coders. Numerous accomplished leaders in the field actually have backgrounds outside of technology.

“While technology is crucial,” Sivasubramaniam notes, “effective execution and collaboration are equally important.”

Tip you can use today:
Begin by understanding a single area, such as payments, digital banking, or automation, and subscribe to one fintech newsletter or follow a relevant LinkedIn page this week.

Myth #2: Entrepreneurship Is About One Big Breakthrough

Why people believe it:
Social media often glorifies stories of rapid success, creating the illusion of instantaneous growth.

The truth:
Building a business is usually a process of gradual, consistent advancement over several years. Data from the U.S. Bureau of Labor Statistics indicates that roughly 20% of small businesses do not survive their first year, frequently due to underestimating the time required for sustainable development.

“Consistent effort is more critical than raw talent,” Sivasubramaniam clarifies. “Regular, dedicated work outperforms the pursuit of fast, fleeting victories.”

Tip you can use today:
Identify one modest business objective achievable this week, such as making one customer call, implementing one product enhancement, or sending one networking message.

Myth #3: You Have to Do Everything Yourself to Succeed

Why people believe it:
A common misconception among professionals is that being responsible means shouldering every burden independently.

The truth:
Effective leadership involves creating efficient systems and enabling team members. Assigning tasks is a strength that enables growth, not a shortcoming.

“Through experience, I discovered that leadership does not mean handling every task personally,” Sivasubramaniam shares. “It’s about fostering a team and a culture of trust to advance collectively.”

Tip you can use today:
List one activity you can delegate, automate, or streamline without delay.

Myth #4: If You Struggle Early, You’re Already Behind

Why people believe it:
Individuals often measure their initial progress against the more advanced stages of others.

The truth:
Difficulties at the beginning of a journey frequently cultivate resilience. Sivasubramaniam moved to Canada at nine years old, encountering uncertainty and economic hardship. These early challenges were instrumental in developing his strong work ethic and focus on long-term goals.

“Facing challenges is not a conclusion,” he remarks. “It can serve as the groundwork for future success.”

Tip you can use today:
Shift your perspective from “Why is this happening to me?” to “What lesson can I learn from this that will be valuable in the future?”

Myth #5: Success Is Only About Money or Titles

Why people believe it:
Corporate environments frequently define accomplishment by hierarchical position and financial gain.

The truth:
Making a positive impact, serving others, and guiding mentees are profoundly significant. Sivasubramaniam coordinates yearly fundraising initiatives, contributes clothing to underserved communities, and advises young immigrants seeking employment.

“Assisting someone in securing their first job can be transformative,” he says.

Tip you can use today:
Contact one individual who is less experienced and provide them with a helpful suggestion.

If You Only Remember One Thing…

Significant advancements in one’s career or business are seldom the result of trends or easy solutions. They are achieved through consistent daily practices, a forward-looking perspective, solid connections, and a commitment to continuous learning.

“Sustained achievement is built on regularity, not sporadic bursts of effort,” Sivasubramaniam concludes.

Call to Action

Thirukumaran invites readers to discuss these myths with a friend, coworker, or aspiring entrepreneur and to implement one piece of advice immediately.

“Minor steps generate progress,” he advises. “Begin with a single action.”

About Thirukumaran Sivasubramaniam

Thirukumaran Sivasubramaniam is the Co-Founder and Chief Operating Officer of Fintex Inc., located in Toronto, Canada. A native of Jaffna, Sri Lanka, he moved to Canada as a child and has developed his career where entrepreneurship and technology meet. He is deeply committed to innovation, mentoring, charitable work, and supporting others in achieving their goals through the Canadian dream.

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Thirukumaran Sivasubramaniam

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