Las Vegas, NV, Feb 18, 2026 – Alemba, a global provider of enterprise-level IT service management software, today announced its return as a participant in the 29th Annual International IT Service Management Conference and Exhibition. Scheduled from February 16-19 at the Bellagio in Las Vegas, the conference gathers the world’s top ITSM practitioners, innovators, and decision-makers.

Today, IT leaders face mounting pressure to modernize service operations while controlling costs, demonstrating compliance, and delivering seamless digital experiences. Fragmented toolchains, audit exposure, and growing complexity often hinder progress. Alemba Service Manager (ASM)–one of the most comprehensively featured on the market, boasting 25 certified processes–tackles these challenges via a unique blend of deep ITSM expertise, modern design, rapid configuration, and low total cost of ownership.

Pink26 is the leading venue for ITSM professionals in search of real-world solutions that strike a balance between innovation and operational rigor, stated Simon Nugent, Alemba’s General Manager. “As the Gold Sponsor, we’re honored to showcase how Alemba Service Manager offers Smart Service Management–intelligent, automated, and based on independently validated best practices. Our expanded PinkVERIFY certification and new AI capabilities empower enterprise and public sector organizations to confidently scale service delivery transformation.“

What Alemba Brings to Pink26Live Demos of Alemba Service Manager and AI Features
Attendees at Booth #2 will witness firsthand how ASM integrates AI into daily workflows to speed up incident resolution, automate routine requests, and smartly surface knowledge. This is not a far-off roadmap; it’s accessible now.

Alemba Discovery Powered by Lansweeper
Alemba is presenting its new Discovery integration, offering real-time visibility into IT assets and configurations. Seamlessly linked to ASM’s Service Configuration Management and IT Asset Management processes, this functionality enhances audit preparedness and mitigates security risks.

Practical ITSM Guidance from Seasoned Consultants
Alemba’s team of senior ITSM consultants will be available to discuss configuration strategies, process optimization, and how organizations can utilize 25 PinkVERIFY-certified processes without compromising speed or flexibility

Real Examples from Prominent North American Customers
Visitors can hear directly from organizations such as PPG, Wilfrid Laurier University, Central Garden and Pet, City of Prince George, and Idaho Power Corporation about how they utilize Alemba Service Manager to boost efficiency, enhance service quality, and support digital transformation.

Proven Outcomes and Future Plans
Alemba’s investment in independently validated ITSM continues to accelerate. After expanding to 25 PinkVERIFY certifications in January 2026, the company has seen surging demand from regulated industries and enterprise organizations in search of audit-ready, future-proof service management platforms.

North American Momentum
With an expanding customer base across the United States and Canada, Alemba is bolstering its presence in the region. Pink26 marks a crucial milestone in the company’s strategy to support North American enterprises with local expertise and globally validated ITSM software.

Expanding the Smart Service Management Blueprint
Later in 2026, Alemba will roll out additional AI-driven automation modules and expand its Discovery integrations. The company also intends to bring Smart Service Management to ITSM events in EMEA and APAC, ensuring IT leaders globally can access independently certified, enterprise-level service management.

About Alemba
Alemba Ltd., based in Edinburgh, United Kingdom, is a global provider of enterprise-level IT service management software. Trusted by enterprise and public sector customers in healthcare, government, finance, and utilities, Alemba Service Manager (ASM) provides powerful, flexible, and user-friendly tools for managing IT services and digital workflows. With a strong emphasis on customer success and independently validated ITSM best practices, Alemba helps organizations boost efficiency, enhance service quality, and support digital transformation initiatives. Learn more at .