At last, it’s official: the ShareWine marketplace launches in the cradle of wine

Paris, France – January 3, 2026 – ShareWine, the online marketplace enabling wine lovers to buy and sell directly with one another, is formally launching its services in France. With a fully localized French app, French collectors and wine enthusiasts now have access to an easy, secure, and direct way to trade wines with fellow collectors across Europe.
A fresh go-to for wine enthusiasts
In record time, ShareWine has become the preferred marketplace for many wine lovers, offering access to over 1,500 weekly auctions of rare and exceptional bottles that rarely surface in traditional markets.
At the same time, both private individuals and professionals can list their wines for sale in just a few clicks, reaching more than 20,000 enthusiasts across Europe.
Swift European expansion
Founded in Denmark in 2019 by wine aficionado and tech entrepreneur Mikkel Lomholt, ShareWine quickly grew into a community uniting users from over 20 countries. Earlier this year, ShareWine launched its services in Italy, and its arrival in France marks another key milestone in the company’s European growth journey.
“Over recent years, we’ve chosen to grow organically across Europe and build a strong community of more than 20,000 wine lovers. Today, we enter the French market with a solid foundation and proof that ShareWine has already become the go-to marketplace for many collectors,” explains Mikkel Lomholt, founder of ShareWine.
Lower fees and enhanced security
While traditional auction houses can be complex and charge high commissions, ShareWine offers a sleek digital solution with the lowest market fees, full transparency, and no hidden costs. Thanks to integrated Secure Payment and Secure Shipping features, buyers and sellers can trade with confidence and peace of mind.
“France is undoubtedly the ultimate wine country, so expanding here felt natural. We know French wine lovers have both passion and impressive collections, and we’re delighted to offer them a modern, safe, and intuitive platform to exchange wines directly with each other,” adds Mikkel Lomholt.
A passionate wine community
Beyond being a wine-focused marketplace, ShareWine is a true community centered on the love of fine wines. Enthusiasts can freely explore Masterclasses, trend reports, vintage guides, producer profiles, and join exclusive tastings. The ShareWine team comprises wine lovers and sommeliers, driven by the desire to build the platform every wine enthusiast deserves and create a community where wine passion is shared across Europe.
Grab a glass and discover ShareWine today – Europe’s most exciting bottles await you at .

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Source: ShareWine