London, United Kingdom Oct 15, 2025  – Amidst London’s vibrant creative scene, Babet McCall, the Creative Director of Mursemed, emerges as a powerful new voice in fashion and beauty innovation. Under her guidance, Mursemed is set to transform into a multidisciplinary enterprise, blending couture craftsmanship with cutting-edge cosmetic science – reimagining creation with purpose, luxury, and ethical consciousness.

Where Fashion Meets Function: The Mursemed Ethos

At Mursemed, McCall has forged a design philosophy that transcends mere aesthetics, championing sustainability, meticulous craftsmanship, and evocative sensory storytelling. Each product and concept under her direction exemplifies a sophisticated equilibrium between scientific accuracy and artistic sensibility.

From the sculptural silhouettes of her couture pieces to the meticulously crafted formulations of Mursemed’s skincare innovations, such as LUMÉRA, alongside the COMMENCE fashion collection, McCall’s vision seamlessly connects two distinct realms: the tangible and the ethereal.

“Design isn’t merely about visual appeal; it’s about the emotional experience,” says McCall. “At Mursemed, every product narrates a story, with each curve and composition imbued with deliberate intention. Our creations cater to the spirit as much as they do to the skin.”  – Babet McCall

A Cross-Disciplinary Legacy

Drawing from a rich background encompassing textile development, fashion design, and luxury product innovation, McCall has firmly established Mursemed as a pioneering force where haute couture meets mindful beauty. Her collaborative endeavors—ranging from textile explorations with international fabric artisans to the meticulous development of restorative skincare lines—exemplify a new era of holistic luxury.

Under her creative leadership, Mursemed’s portfolio is set to expand into a unique ecosystem: couture fashion, botanical skincare, and sensorial beauty routines—all grounded in a philosophy of sophisticated well-being and emotionally resonant design.

About Mursemed 

Established in London, Mursemed is a progressive fashion and beauty enterprise that harmonizes art, science, and sustainability. The brand’s core mission is to create emotionally resonant design experiences through its high-performance cosmetics and haute couture offerings. Mursemed’s product range features the LUMÉRA radiant body elixir, currently in development with a focus on clean, luxury-grade ingredients, alongside The fashion collection, which embodies Mursemed’s timeless artistry.