Canton, Michigan Feb 5, 2026  – Brides & Tailor, an acclaimed custom bridal business celebrated for its distinctive non-traditional wedding dresses, reveals the rollout of its latest service for customers across the country—an innovative AI virtual fitting service that lets brides try on wedding dresses digitally, elevating the bridal shopping experience to be more enjoyable and seamless.

Amid the growth of Artificial Intelligence solutions that streamline processes, this new offering merges technology with Brides & Tailor’s custom dress design workflow, enabling brides to visualize how a dress would suit their individual body proportions before placing an order. By leveraging AI to analyze a customer’s actual body measurements, the service simplifies the bridal journey, empowering brides to make more informed decisions about how a dress will look on their specific frame. This provides a clear visual preview, moving beyond the previous reliance on viewing dresses solely on mannequins or models.

Distinct from generic or basic virtual try-on platforms, Brides & Tailor’s Virtual Fitting Service is more precise, utilizing highly advanced image models to deliver maximum accuracy. The AI fitting service adapts to each bride’s body proportions, displaying how the dress would appear on their unique shape and offering greater precision in fit, silhouette, and overall look.

“Artificial intelligence allows Brides & Tailor to streamline the bridal experience without overshadowing the creativity at the heart of our process,” said Manal, Founder and Creative Director of Brides & Tailor. “This AI-Virtual Fitting concept bridges imagination and reality, helping brides truly envision how any dress might look on their own bodies. It’s about smoothing the custom experience and giving brides more confidence in their choices.

This service is particularly valuable for Brides & Tailor’s nationwide and remote clients, who depend on virtual consultations within the brand’s custom e-commerce model. By integrating AI into the custom gown decision-making journey, Brides & Tailor maintains its commitment to creativity, innovation, and process efficiency—all while preserving the personalization that defines the brand.

The AI- Virtual Fitting Service is now officially available on Brides & Tailor’s website.

For more information, visit  and follow Brides & Tailor on social media for updates!

About Brides & Tailor

Brides & Tailor is an award-winning custom bridal brand focused on non-traditional wedding dresses. Recognized for its personalized design process and modern approach to bridal attire, the brand serves brides nationwide through its custom e-commerce platform and virtual consultation model.

Media Contact:
Name: Manal Chams
Company: Brides & Tailor
Email: sales@bridesandtailor.com
Website: