24 Parganas (n), West Bengal Apr 10, 2026  – Digiex Web Services Pvt Ltd Organises AI-Driven Digital Marketing Awareness Program in Kolkata to Boost Business Growth

Digiex Web Services Pvt Ltd successfully hosted a Business Awareness Program focused on AI-powered digital marketing, branding, and performance growth tactics for B2C and B2B clients at Chinar Park, Newtown, Kolkata. The initiative was designed to help businesses grasp how modern digital ecosystems can substantially enhance revenue generation and return on investment (ROI).

The program was led by Aruyp Mondal, Director of Digiex Web Services Pvt Ltd, who emphasized the importance of merging artificial intelligence with strategic branding and marketing systems for long-term sustainable business growth.

Addressing attendees at the event, Arup Mondal stated, “Today, businesses don’t just need visibility–they need smart, targeted visibility. AI-driven marketing allows companies to reach their ideal audience, optimize advertising expenditure, and turn user engagement into quantifiable revenue growth.”

The awareness program brought together entrepreneurs, startup founders, small and medium enterprise operators, and corporate representatives from across Kolkata and adjacent regions. Its core objective was to demonstrate how AI tools, data-backed marketing, and structured branding strategies can convert traditional business models into high-functioning digital ecosystems. The firm is a well-reputed digital marketing company operating in Kolkata.

Core topics addressed during the session included:

• AI-enabled customer targeting and audience segmentation
• Tactics for conversion rate optimization
• Brand positioning for highly competitive market landscapes
• ROI-centered digital advertising frameworks
• Lead generation leveraging automation tools
• Integration of content marketing and search engine optimization

The event also highlighted how businesses can scale at a faster pace by combining branding efforts with performance marketing. Participants were presented with real-world case studies showing how consistent digital branding builds consumer trust, improves customer retention rates, and lowers customer acquisition costs.

Digiex Web Services Pvt Ltd, recognized as an emerging leader in the digital transformation space, aims to equip both B2C and B2B sectors with actionable, implementable marketing frameworks. The company holds that digital success does not rely solely on having an online presence, but on building a strong brand identity supported by measurable performance outcomes.

The session also underscored how AI tools are redefining the future of marketing by enabling predictive analytics, automated campaign refinement, and personalized customer journeys. Businesses were encouraged to adopt these technologies to stay competitive in rapidly evolving market environments.

Participants praised the practical orientation of the session, which focused not only on theoretical concepts but also on implementation strategies that businesses can apply immediately to boost their ROI.

The program wrapped up with a networking session, where entrepreneurs connected directly with industry experts and discussed customized digital growth strategies tailored to their specific industry needs.

Digiex Web Services Pvt Ltd plans to continue hosting similar awareness programs across Kolkata and other regions to support digital literacy and business transformation. The company’s vision is to build a future-ready business ecosystem where AI-driven marketing is accessible to enterprises of all sizes.

With this initiative, Digiex Web Services Pvt Ltd reinforces its standing as a trusted digital growth partner, helping businesses unlock greater revenue potential through intelligent branding and promotion strategies.

About Digiex Web Services Pvt Ltd
Digiex Web Services Pvt Ltd is a Kolkata-based digital marketing firm specializing in SEO, AI-powered marketing, branding, web development, and performance-driven business growth solutions. The company focuses on delivering ROI-centric strategies for both B2C and B2B clients across a wide range of industries.

For more information, visit the company’s official website: https://digiexweb.com/

Google Maps location: https://maps.app.goo.gl/URBFCghuXC3D4TgaA

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