Hong Kong, Hong Kong S.A.R. Feb 7, 2026  – The has been officially released, compiling independent viewpoints, analysis and recommendations for CMOs, marketing departments and service providers working in China’s B2B sector or with connections to it. The publication follows up on the successful B2B’25 edition and incorporates contributions from nine prominent industry authorities. Coverage areas encompass public relations, lead generation, industrial branding, creative strategies, next-generation B2B agency structures, historical and AI viewpoints, plus targeted market advice for Hong Kong and Southeast Asia.

Co-editor Barry Colman notes: “Businesses must identify fresh markets and clientele. Marketing departments need to drive sales and ROI more effectively. Agencies face challenges demonstrating their value contribution. All parties are experiencing intense pressure. Operating in China requires working at China’s pace. Fresh thinking is essential. Strategies effective in Europe might fail in China, while Chinese firms expanding abroad may find their domestic approaches don’t translate overseas. This whitepaper aims to provide solutions.”

Co-editor Mike Golden adds: “The publication demonstrates that to thrive in the Year of the Horse, B2B marketers cannot wait for ideal circumstances but must adapt quickly while maintaining momentum. 2026 will reshape numerous dimensions of B2B achievement for organizations and practitioners alike. This document is essential reading for those seeking to maintain a competitive edge.”

The ‘B2B’26 Marketing’ whitepaper addresses these topics:

• Public Relations: Regaining its strategic importance as artificial intelligence transforms brand discovery and trust-building.
• Lead Gen: A new phase of rapid trust development through targeted education and maximum visibility.
• The Hong Kong Advantage: How the city continues to serve as the premier connector between mainland China and international markets.
• Industrial Branding: Technical purchasers now require clear messaging and localized proof rather than generic global claims.
• The Creative Challenge: Remaining uniquely human and irreplaceable when adequate quality can be automated.
• Southeast Asia in 2026: Chinese companies need to shift from a China-focused approach to a global-local model emphasizing cultural understanding, strategic alliances, and thorough integration within the region’s varied socioeconomic landscape.
• B2B Agencies: the emerging generation where large holding company mergers face competition from nimble specialists who focus on results rather than billable hours.
• Historical Perspective: Current AI-powered disruption has precedents; understanding previous media and advertising evolutions enables B2B marketers to distinguish lasting transformation from fleeting trends.
• The Machine Joins the Table: For the first time, an AI co-author participates alongside human experts—providing insights generated at computational speed while raising a provocative question: in China’s B2B landscape, who will be advising whom?

The B2B’26 whitepaper can be downloaded at no cost here: .

For additional details, reprint requests or interview opportunities, please reach out to the editors:

Mike Golden

Barry Colman