Kisumu, Nyanza Mar 26, 2026  – Tackling the Urban Employment Crisis

Kenya is currently facing a major demographic hurdle, with individuals aged 15 to 34 comprising roughly 35% of the national population. This demographic suffers from the nation’s highest unemployment rates, especially in fast-growing urban hubs like Nairobi, Mombasa, Kisumu, Nakuru, and Eldoret. Many of these young residents live in informal settlements where access to stable, formal employment is scarce.

Without organized intervention, this scarcity of opportunity stifles social mobility and economic growth throughout the region. Currently, job hunting in these areas depends largely on disjointed word-of-mouth referrals, exposing workers to inefficiencies and exploitation. Tich enters the market to convert these opaque labor channels into a transparent, digital ecosystem.

The Tich App Solution: Bringing Formalization to the Gig Economy

Tich is a mobile-first marketplace created specifically to link urban Kenyan youth with short-term, gig, and informal job opportunities. The platform is designed to boost employment visibility while offering fundamental worker protections.

Key features of the application include:

• On-Demand Management: Users can locate, apply for, and oversee work engagements directly via their smartphones.
• Transparency Tools: The app utilizes ratings and verified references to establish trust for both workers and employers.

• Contractual Guidance: Tich supplies vital information on basic contract terms to ensure users are aware of their working conditions.

• Skill Diversification: By compiling various short-term gigs, the platform enables youth to generate immediate income while broadening their professional skills and networks.

Strategic Alliance with FasterCapital

Tich has officially become part of the EquityPilot program run by FasterCapital, a notable global venture builder and incubator. Established in 2014, FasterCapital is a top-tier venture builder regarding the number of startups supported and capital raised. Through the EquityPilot program, FasterCapital will assist Tich with:

• Technical Support: Finalizing Android development improvements to guarantee a robust user experience.
• Execution Coaching: Strategic mentorship and go-to-market advice from industry experts.

• Network Access: Introductions to key local stakeholders, mentors, and ecosystem partners.

Hesham Zreik, Founder and CEO of FasterCapital, shared his enthusiasm: “We are thrilled to back Tich through EquityPilot. Our team will concentrate on execution milestones and linking the startup with the appropriate ecosystem stakeholders”.

Founding Team and Operational Strategy

The leadership at Tich brings together decades of experience in marketing, digital products, and community engagement. The team features experts from Sunami Marketing Services and local tech hubs, including a veteran with 20 years of experience in Kenya’s marketing sector. This combination of expertise ensures the product roadmap directly tackles the known obstacles to youth employment in Kenya.

The Upcoming 90 Days: The immediate focus for Tich involves a targeted pilot deployment across Nairobi and Mombasa. During this phase, the team will:

• Complete Development: Finalize Android milestones and technical adjustments.
• Launch Pilot Markets: Begin operations in Kenya’s two largest urban labor markets.
• Onboard Partners: Recruit employer partners in target cities to ensure a consistent flow of job listings.
• Measure Success: Monitor key performance indicators, such as job placement rates, user retention, and employer satisfaction, to guide future scaling.

Funding and Expansion Objectives

To support this 12-month go-to-market strategy, Tich is seeking US$150,000 in funding. The capital will be directed towards:

• User Acquisition: A comprehensive strategy focused on community outreach in informal settlements and social media platforms popular among youth.
• Operational Scaling: Extending the platform’s reach beyond the initial pilots to encompass Kisumu, Nakuru, and Eldoret.

• Stakeholder Engagement: Collaborating with local hubs and community organizations to ensure the platform stays locally relevant and trusted.

About Tich App

Tich is a mobile app committed to enhancing employment visibility for urban Kenyans aged 15-34. By aggregating gig work and refining matching efficiency, Tich aims to foster a more equitable and accessible labor market.

Website: https://sites.google.com/view/tichapp/home

About FasterCapital

FasterCapital is an international venture builder that aids early-stage startups through co-funding and technical co-founding. Its EquityPilot program is crafted to assist innovative companies in building scalable solutions via mentorship and strategic network support. Website: https://www.fastercapital.com

Media Contacts:

Lydia Zeng FasterCapital

Email: lydia.zeng@fastercapital.com

Phone: +1 (512) 400-0256

Thomas Abol

Sunami Marketing Services (Tich App)

Phone: +254 735 875 702

Email: sunamimarketingservices@gmail.com

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