Sioux Falls, South Dakota December 5, 2025 – This core principle is articulated by TikRok Media, a digital innovator preparing to introduce its primary brand, TikRok Radio, on January 1, 2026. This round-the-clock social radio network, leveraging close to 200 TikTok livestream hosts, represents more than just a novel platform; it signifies the realization of a fresh approach to media generation, consumption, and revenue.

TikRok Media is pioneering a fundamental change, transitioning from detached, algorithm-based content to genuine, community-focused interactions. The company has forged a potent “social amplification” framework, advantageous to listeners, hosts, and advertisers, by merging TikTok’s lively, specialized communities with the extensive reach of a nationwide radio network.

“Media has historically operated as a unilateral channel,” stated Matthew Hearn, co-founder of TikRok Media. “We are establishing a reciprocal dialogue. Our audience participates in the programming. Our presenters are integral to the community. And our commercial collaborators are integral to this initiative. This creates a symbiotic environment that is more captivating, more genuine, and considerably more impactful.”

The debut of TikRok Radio on New Year’s Day will serve as the initial widespread showcase of this methodology. The advertisement-free broadcast will be sustained by a curated selection of sponsors, chosen meticulously to resonate with the network’s dedication to “good vibes only.” These brands will be woven effortlessly into the auditory experience, setting a novel standard for unobtrusive promotional strategies.

This inventive strategy holds particular significance within today’s digital environment. Following the stabilization of TikTok’s operations in the U.S., the platform has cemented its role as a fundamental element of American digital culture. TikRok Media is capitalizing on this by constructing a media framework that is simultaneously deeply embedded in TikTok’s community-led philosophy and broad in its nationwide scope.

“Our endeavor extends beyond merely establishing a radio station; we are cultivating an innovative avenue for individuals to bond over shared passions,” further explained founder Kevin Hansen. “While music serves as the initial focus, the ultimate goal is to deliver a more personal, interconnected, and uplifting media journey for all.”

With TikRok Radio’s January 1st launch approaching, TikRok Media is extending an invitation to progressive brands to participate in its social radio initiative and help shape the future of advertising.

Companies seeking sponsorship prospects can submit an application via or by dialing 844-4TIKROK (844-484-5765).

About TikRok Media: TikRok Media is a digital media firm pioneering a novel paradigm of social amplification. Through the development of genuine, community-focused media assets, such as its primary offering, TikRok Radio, the company presents an innovative method for brands to forge meaningful and efficient connections with their audiences. TikRok Media is constructing the future of media, fostering positive experiences consistently.