Beijing, China, December 9, 2025 – The Chinese restaurant group Wang Shun Ge Group has declared its dedication to comprehensive ingredient traceability, aiming for 100% cage-free chicken and egg procurement across its entire restaurant network by 2035. It is collaborating with suppliers and partners to effectively drive the process and hopes to achieve these targets within the initial five years, while ensuring a responsible and sustainable implementation in accordance with market realities. This positions Wang Shun Ge as another major Chinese restaurant chain adopting cage-free sourcing standards, strengthening the growing momentum towards sustainable protein practices in China’s food service industry.

Operating nearly 50 locations under seven sub-brands, namely Wang Shun Ge · Beijing Cuisine, Wang Shun Ge 1999, Tidu, Mengguli BBQ Buffet, Piyun Huai Banquet, Dai Yue Xuan · Cantonese Restaurant, and Classic Wagyu Hot Pot, the group has built its reputation on a “farm-to-table” concept that emphasizes full supply chain transparency and premium ingredient sourcing across diverse dining concepts.

As consumer demand for ingredient traceability and sustainable sourcing practices speeds up throughout China’s restaurant sector, dining establishments increasingly realize that transparent sourcing strategies directly boost consumer trust and brand differentiation. This evolution reflects sophisticated consumer expectations regarding food origin, quality assurance, and corporate environmental responsibility within the food service industry.

“At Wang Shun Ge, we give priority to both taste and trust. Setting the 2035 goal for fully transitioning to cage-free chicken and eggs means bringing that trust directly to the table – making premium ingredients traceable and visible,” said Wang Shun Ge CEO Jiaheng Dai. “We are committed to working closely with our suppliers to reach this objective within five years. This is a testament to our dedication to sourcing the finest ingredients and a key step in fostering a more sustainable and high-quality future for the entire industry.”

“We are pleased to see Wang Shun Ge Group take the lead in setting cage-free chicken and egg goals, actively fulfilling corporate social responsibility, and seizing the trend towards healthy eating and sustainable development,” said Siyun Dou, Sustainability Program Lead at Lever China, a Shanghai-based consultancy that collaborated with the company in developing this strategic initiative. “As consumers increasingly prioritize sustainable sourcing and animal welfare, we are witnessing a rise in those actively choosing cage-free, high-welfare eggs and chicken, or choosing alternative ingredients to reduce their reliance on these products – all in an effort to improve the lives of hens. We are confident that more domestic restaurant chains will join this movement towards ingredient traceability, collectively driving the Chinese catering industry towards a future of high-quality and sustainable growth.”

Cage-free farming practices offer poultry significantly expanded living environments, enabling natural behaviors such as movement, foraging, and social interaction that are not possible within conventional confined systems. This enhanced welfare approach not only conforms to ethical animal treatment standards but also produces superior-quality protein products with improved nutritional profiles and taste characteristics.

About Lever China

Lever China is a Shanghai-based consultancy that works with leading companies to assist them in upgrading their food sourcing for a more humane, safe, and sustainable supply chain, focusing on upgraded animal protein and plant-based foods.