Jackson, Georgia Oct 28, 2025  – A Georgia-based entrepreneur and founder of a nonprofit is drawing attention to a frequently overlooked demographic: individuals and families who are not adequately served by conventional aid programs. Through his non-profit organization, Cash In Time Ministries, Wiley has witnessed firsthand how even a modest sum of a few hundred dollars can be the critical factor between maintaining stability and succumbing to crisis.

“These individuals lack a crucial safety net,” Wiley stated. “Sometimes, the goal isn’t to fundamentally transform someone’s life, but simply to ensure their basic utilities remain active, allowing them to endure for another day.”

As per the Federal Reserve’s 2023 Economic Well-Being Report, almost 37% of Americans indicate they would face difficulty covering an unexpected $400 expense. Within Georgia alone, over a quarter of households are classified as “ALICE” (Asset-Limited, Income-Constrained, Employed)—these are working families whose earnings are too high for public assistance but insufficient to absorb financial shocks.

Wiley’s message is straightforward: profound philanthropic resources or a substantial bank account are not prerequisites for offering assistance. “If you have been fortunate, it becomes your responsibility to extend that fortune to others,” he advised. “Begin modestly. Purchase groceries for a neighbor. Settle someone’s utility bill. These seemingly small gestures carry more significance than we often realize.”

This initiative stemmed from Wiley’s experiences with Cash In Time Ministries, an organization that has discreetly assisted numerous Georgian families in retaining their homes, maintaining essential services, and providing food. He contends that practical generosity—characterized by being small, prompt, and locally focused—can effectively bridge the gaps where larger institutional systems prove too slow to respond.

His appeal for action is grounded in principles derived from his tenure as a football captain at Wofford College, where he understood that leadership hinges on consistency, not dominion. “When you are a member of a team, you learn to embrace your designated role—regardless of victory or defeat,” he elaborated. “This principle extends to life as well. Each of us has a part to play in supporting those around us.”

Wiley’s philosophy aligns with his business ethos at Belief Marketing Services, the enterprise he established in 2014 after years spent in the corporate supply sector. “My company thrived on cultivating relationships, rather than merely conducting transactions,” he explained. “The same logic applies here. To foster stronger communities, we must prioritize investing in individuals, not just in formalized programs.”

He encourages residents of Georgia to integrate giving into their daily routines, rather than perceiving it as an annual occurrence. “It’s not necessary to establish a nonprofit organization,” Wiley remarked. “Simply be attentive. Recognize who is struggling. Offer help discreetly, directly, and without expecting anything in return.”

For Wiley, this principle holds deep personal resonance. “Faith, family, and steadfastness—these form the bedrock,” he affirmed. “The extent of your contribution is less important than your willingness to be present when it truly matters.”

Wiley advocates for individuals to initiate their own “Cash in Time Challenge”: once each month, allocate a modest sum—$20, $50, or any feasible amount—and utilize it to address a need within your local community. This could involve assisting a neighbor, supporting an educator, or settling a utility bill for someone.

“Substantial transformation originates from small beginnings,” Wiley noted. “If every individual offered assistance to one person monthly, we would witness a reduction in families facing crisis and an increase in people capable of supporting themselves.”

About David Wiley

David Wiley is the principal of , a Georgia-based company specializing in data-driven lead generation for law practices. A former two-time All-American football player and team captain at Wofford College, Wiley also founded Cash In Time Ministries, a grassroots nonprofit providing immediate aid to families in distress.