BEIJING, Sept. 01, 2025 — A press conference hosted by the Beijing Municipal Bureau of Sports announced details for the 2025 CIFTIS Sports Service Sector Exhibition. The Sports Services Exhibition is scheduled for September 10-14 at Shougang Park’s Halls 12 and 14, spanning 7,650 square meters. Operating under the theme “Sports Event City, Connecting the World,” the event prioritizes internationalization, professionalism, and market-driven strategies. Through targeted strategies, it seeks substantial progress in crucial sectors. The exhibition will highlight innovations in sports technology, emerging business models, and groundbreaking achievements across four pillars: aggregating sports resources, leveraging technological advancements, fostering industry integration and innovation, and promoting global service cooperation. Its primary objective is to create a self-sustaining industrial ecosystem encompassing resource alignment, service provision, and brand amplification, ultimately contributing to the CIFTIS’s qualitative improvement.

The sports services segment will emphasize five core areas: tech-driven sports services, global expansion of sports services, international sports collaborations, integrating sports with “industry, academia, research, practical application,” and the staging and promotion of athletic events. Parallel to the exhibition, several conferences and forums are planned to disseminate current insights within the sports industry. Furthermore, a public open day is scheduled for September 13-14, featuring various complementary activities. Attendees will have the chance to engage in more than fifty activities, such as e-sports racing, FIBA basketball challenges, Fulu ball, Pickleball, motion capture system experiences, low-altitude flight simulations, and interactive showcases of sports technology.

Source: Beijing Municipal Bureau of Sports

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