Super Bowl 2026: The Complete Guide to This Year’s Game

The Seattle Seahawks and New England Patriots are set to clash in the NFL’s premier event of the year on Sunday.
Super Bowl LX marks a rematch of Super Bowl XLIX, when a last-minute interception of then-Seahawks quarterback Russell Wilson on the one-yard line secured a victory for the Patriots.
Both teams now feature new quarterbacks at the helm—the Patriots with 23-year-old Drake Maye and the Seahawks with 28-year-old Sam Darnold.
This marks the first Super Bowl where both teams’ starting quarterbacks and head coaches—Mike Vrabel for the Patriots and Mike Macdonald for the Seahawks—are in either their first or second season with their respective teams.
Whether you’re tuning in for the football action, the halftime show, or the commercials, here’s everything you need to know about the 2026 Super Bowl.
When and where is the 2026 Super Bowl?
Super Bowl LX will be held on Sunday, Feb. 8, 2026, at 6:30 p.m. ET/3:30 p.m. local time.
The game will be played in the San Francisco Bay Area at Levi’s Stadium in Santa Clara, California, home of the San Francisco 49ers.
How can I watch the 2026 Super Bowl?
The Super Bowl will air nationally on NBC, Telemundo, and Universo.
Viewers can also stream the game via Peacock, NFL+, Hulu + Live TV, DIRECTV, and YouTube TV.
Who is performing the 2026 Super Bowl halftime show?
Six-time Grammy Award winner Bad Bunny will headline the halftime show, just one week after winning three awards at the 68th Grammy Awards, including album of the year.
The Puerto Rican artist is expected to perform songs from his six albums that explore Puerto Rican and Latin traditions. The trailer for Bad Bunny’s halftime show promised that “the world will dance” during the performance, and speculation about potential guest appearances has ranged from Cardi B to Rosalía to Jennifer Lopez. In 2020, Lopez invited Bad Bunny to join her and Shakira’s Super Bowl halftime performance, where he rapped his verse from “I Like It” and part of his hit “Callaita.”
During his Grammy Awards acceptance speech this year, Bad Bunny condemned the recent immigration crackdown and actions by Immigration and Customs Enforcement (ICE) against immigrants and protesters.
“Before I say thanks to God, I’m gonna say: ICE out!” he declared. “We’re not savage, we’re not animals, we’re not aliens. We are humans and we are Americans.”
The speech has sparked public curiosity about whether his halftime show will include a similar political message.
Additional musical acts include Charlie Puth, who will perform the national anthem, and Green Day, who will play during the opening ceremony.
How often has each team been in the Super Bowl?
The AFC’s Patriots will make a record-setting 12th Super Bowl appearance—their first since legend Tom Brady departed the franchise in 2020. Brady guided the team to 10 Super Bowls and six championships. If the Patriots win on Sunday, they will break the NFL record for most Super Bowl titles with seven, surpassing the Pittsburgh Steelers. The two teams are currently tied with six wins each.
This will be the Seattle Seahawks’ fourth Super Bowl appearance, though they have only won once, in 2014 against the Denver Broncos.
How much do tickets cost?
Official tickets for the game at Levi’s Stadium, which holds approximately 68,500 seats, have already sold out. Those tickets ranged from $950 to over $8,000.
However, tickets remain available on resale platforms like StubHub and SeatGeek, with prices from $4,000 to $60,000. According to Vivid Seats, the median entry price for retail tickets currently stands at $7,497.
How much does an ad cost during the Super Bowl this year?
For advertisers, the Super Bowl offers more than just sports—it provides an opportunity to showcase products before millions of viewers, which is why they frequently pull out all the stops to capture attention.
This year, the cost of a 30-second ad spot has reportedly reached as high as $10 million, with an average price of around $8 million.