Ezugi Extends Bally’s Intralot Partnership Through UK Launch and Branded EZ Marble Race

(AsiaGameHub) – Ezugi, Evolution’s live casino brand, has broadened its partnership with Bally’s Intralot by launching a selection of its live casino and RNG titles on the Bally Bet Sports & Casino platform in the UK, which reinforces its position in the North American market. This deployment provides UK players with access to various Ezugi games including live dealer Ultimate Roulette, Unlimited Blackjack, Horse Racing Auto Roulette, among others.
Simultaneously, Ezugi introduced a Bally’s-branded edition of EZ Marble Race, representing the company’s first customized game version developed specifically for a partner platform.
Furthermore, this expanded partnership has also enabled Ezugi to collaborate with Bally’s North America Interactive in regulated jurisdictions like Ontario and New Jersey. These markets, which form part of Ezugi’s North American expansion strategy, have been instrumental in building its regional footprint.
Bally’s Intralot, an iGaming and lottery solutions provider, was established following the divestiture of Bally’s International Interactive Business in October 2025. The company is publicly traded on the Athens Stock Exchange. It merges Bally’s consumer-focused digital assets with INTRALOT’s deep expertise in lottery operations within regulated markets. Through Bally’s Intralot, customers gain access to a wide range of products and services including online gaming, lottery eLottery, and sports betting.
Christel Marioni, VP Commercial Partnerships at Bally’s Intralot, said:
Ezugi’s games have been part of our Ontario and New Jersey iGaming offerings for some time, and our players have responded very positively to them. Expanding our entertainment options by incorporating distinctive Ezugi content into our UK online platform was a logical next step. The Bally’s-branded EZ Marble Race game stands out as a particularly unique and innovative title that aligns seamlessly with Bally’s heritage while supporting our contemporary goal of delivering exceptional, immersive entertainment experiences for our players.
The Bally’s-branded EZ Marble Race is a marble racing game inspired by pinball, featuring five marbles racing along a track enhanced with arcade-style components. The title integrates visual elements that reference Bally’s legacy with Ezugi’s marble racing gameplay, which utilizes random sequences to determine results.
James Robert Smith, Head of Commercial (EU) & Strategy at Ezugi, added:
Launching our first exclusive, branded version of EZ Marble Race represents a milestone moment for Ezugi, and partnering with the legendary Bally’s brand to do so is a tremendous honor. It’s also remarkable that the Ezugi and Evolution brands, along with our group’s online slots portfolio featuring NetEnt, Red Tiger, and Big Time Gaming, play such a significant role in Bally’s online expansion strategy across the UK and North America.
This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content.
AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.