(AsiaGameHub) –   Genius Sports, a global frontrunner in real-time sports data, today announced that Tony Marlow has been appointed Chief Marketing Officer. Marlow will join the executive leadership team to oversee global marketing, communications and brand strategy, as the company continues to expand its role powering the ecosystem that connects the sports, betting, media and advertising sectors.

Mark Locke, Chief Executive Officer of Genius Sports, stated:

We act as the operating system for sports, with the underlying infrastructure to generate value across every segment of the ecosystem. As the industry grows more integrated across data, media, betting and advertising, our core focus is scaling this platform on a global level. Tony’s appointment reinforces our leadership team and our capacity to deliver on this vision and speed up growth across all parts of the business.

Marlow brings deep expertise building fast-growing marketing teams at the intersection of media, technology and advertising. Most recently, he held the role of Chief Marketing Officer at LG Ad Solutions, where he helped position the company as a category leader in the connected TV space. He previously served as CMO at Integral Ad Science and Data Axle, and led B2B marketing operations at Yahoo earlier in his career.

Tony Marlow, the newly appointed Chief Marketing Officer of Genius Sports, commented:

I’m delighted to join as CMO at such an exciting juncture for the company. The live moment economy is now well established, and the sports sector can now deliver even greater value to both fans and brands by enabling them to engage during the highest-impact, most meaningful moments. This drives value across the entire ecosystem, while also providing a more positive experience for fans. Genius has built the necessary infrastructure to make this possible. Our key opportunity now is to bring these capabilities to market in high-visibility, impactful ways.

Marlow will focus on leading the company’s global go-to-market initiatives targeting its core audience groups, including sports leagues and federations, broadcasters and streaming platforms, betting operators, as well as advertisers and consumer brands. His appointment reflects Genius Sports’ ongoing investment in its leadership team as the business expands its footprint across multiple products, partners and markets, and capitalizes on the growing opportunity in the real-time sports data and live moment economy spaces.