(AsiaGameHub) –   Highlight Games, a leading developer of video virtual and instant win game software, is teaming up with Bulletproof Games to launch a Serie A slot game tailored specifically for the Italian market.

Under the agreement, London-based Highlight Games will grant Bulletproof Games access to its Serie A footage archive, with the latter responsible for developing the slot game. The game will then be released in Italy through Yggdrasil Gaming’s platform.

This marks a first for Highlight Games, as the company has previously only used its sports video content for virtual sports. Its SoccerBet product has performed exceptionally well in Italy, leading the company to believe that similar content in slot games could achieve comparable success.

Steven Holmes, CEO of Highlight Games, said: 

I’m thrilled to share this exciting update in our roadmap, which enables us to expand the reach of our premium content beyond virtual sports. SoccerBet is Italy’s top-performing virtual sports product, and we’re confident that the appeal of incorporating archive Serie A footage in games will transfer just as successfully to slots and casino settings—something that’s already been proven in sportsbooks.

Craig Ball, Managing Director at Bulletproof Games, added: 

This partnership lets us merge Highlight Games’ extensive Serie A content archive with Bulletproof’s expertise in crafting engaging slot experiences. We’re confident that together we’ll create a product that resonates strongly with Italian slot players and are eager to launch it later this year.