ReferOn’s 2026 EGR B2B Nominations: Are We Finally Ditching Clunky Affiliate Management Tools?

(AsiaGameHub) –   Affiliate managers face a tough spot. They want to scale their programs but can’t do it without losing control or wasting hours on reports. Every new partner adds more fragmented data. Decisions take too long, and teams get stuck in dense spreadsheets instead of acting.

ReferOn, a data-driven affiliate platform, just got shortlisted for two EGR B2B Awards 2026. The categories are “Affiliate Software Supplier” and “Full Service Platform of the Year (under 5 years)”. Over the past year, it focused on solving scale complexity. It automates key processes and turns messy data into actionable insights. Its Refie UX layer makes complex data easy to read—no more digging through reports. CEO Alex Bukin says the nominations show their evolution into a platform that balances sophistication and usability.

Operators are tired of choosing between scale and control. ReferOn’s success signals a demand for tools that do both. The end-game? Over the next year, expect more platforms to merge automation with intuitive UX. Those that don’t will lose users to tools that save time and keep control. The EGR winners get announced June 3 in London, but the real shift is already here: affiliate management is getting smarter, not just more complex.