(AsiaGameHub) –   SBC, in partnership with SMH Global, has announced the highly anticipated SBC Summit Tbilisi 2026, set to take place on July 15–16 at the Sheraton Grand Tbilisi Metechi Palace. Building on the success of the 2025 event, which drew over 2,000 delegates from 44 countries, the 2026 summit aims to attract more than 2,500 attendees, further solidifying its standing in Eastern Europe and Central Asia.

The summit will feature over 70 distinguished speakers who will address critical industry topics, including regulations, operations, technology, affiliate marketing, and cross-industry collaborations. Sports will continue to be a significant focus of the agenda, with dedicated sessions exploring fan engagement, sponsorship opportunities, media partnerships, and the evolving relationship between sports organizations and betting operators.

A key highlight will be the SBC Regulators Summit, convening regulatory leaders from Central and Eastern Europe, the Balkans, the Baltics, the Caucasus, and Central Asia. This summit will concentrate on compliance, responsible gaming, and adapting regulatory frameworks to keep pace with technological advancements.

Rasmus Sojmark, CEO & Founder of SBC, expressed his enthusiasm: “Following the benchmark set in 2025, SBC Summit Tbilisi 2026 is targeting over 2,500 attendees and will feature more than 70 renowned speakers delving into operations, technology, affiliate marketing, and synergies with sports and adjacent industries. The SBC Regulators Summit will be a central platform, fostering strategic dialogues for progressive policies. Additionally, keep an eye out for a special guest reveal, which will make this July event essential for anyone invested in the future of iGaming in the region.”

Lasha Machavariani, Founder of SMH, commented: “Sports will be a cornerstone of SBC Summit Tbilisi 2026. Last year, we were honored to host football legend Alessandro Nesta, generating significant excitement and valuable discussions on leadership, performance, and the connection between sports and betting.

“For 2026, we are intensifying the sports focus with more in-depth conversations on fan engagement, sponsorship strategies, club partnerships, and the business aspects of sports. We are preparing another high-profile guest and are eager to deliver even greater value to the region.”

Networking opportunities will include evening events at premier Tbilisi venues, complemented by the SBC Connect App for business matchmaking and content access. The exhibition floor will offer direct engagement with operators, providers, affiliates, and technology companies.

Early bird registration will be available soon, and organizers are urging industry professionals to secure their participation in what is anticipated to be a premier iGaming and sports betting event in the region.