Madison, Wisconsin Jan 8, 2026  – 1Director Closes Pre-Seed Fundraising Round with Investments from NYC and San Francisco

1Director, a Wisconsin-based B2B SaaS startup revolutionizing the funeral service industry, is pleased to announce the successful conclusion of its pre-seed fundraising round. The round was spearheaded by RiverPark Ventures, based in New York City, and Underdog Labs, based in San Francisco. This investment highlights the nationwide faith in 1Director’s innovative method for optimizing funeral home operations and strengthening collaboration with families.

The funeral service industry has long grappled with operational inefficiencies and a shortage of modern technological tools. Funeral directors navigate complex workflows while supporting grieving families, yet most existing systems fail to deliver streamlined, user-friendly solutions. 1Director is confronting these challenges by offering a modern, intuitive platform that enables funeral homes to enhance their business operations and elevate service to families.

“Our aim is to introduce a new viewpoint to an industry that has long been under-served by innovation,” said Rianne Lund, Co-Founder and CEO of 1Director. “Securing this round with backing from respected investors such as RiverPark Ventures and Underdog Labs confirms the value and promise of our solution.”

RiverPark Ventures is a New York-based early-stage fund that supports transformative companies redefining traditional industries, while Underdog Labs, headquartered in San Francisco, invests in purpose-driven startups bringing technology to historically overlooked markets. Their investment in 1Director reflects a shared conviction in the company’s ability to modernize funeral service operations on a large scale.

The funds will be utilized to speed up product development, expand the team, and forge partnerships with funeral homes across the nation. This achievement follows closely on the heels of 1Director winning the National Funeral Directors Association’s Innovation Award, further establishing its position as a forward-thinking leader in the field.

“We’re excited to contribute to Wisconsin’s entrepreneurial growth while tackling a deeply significant challenge,” Lund added. “This funding allows us to keep building a platform that truly impacts funeral directors and the families they serve.”

Join the Movement to Modernize Funeral Services

1Director is currently connecting with funeral homes interested in streamlining their business operations through innovative technology. For funeral directors seeking to simplify their processes and improve family collaboration, visit or contact our team to learn more.

About 1Director

1Director is a Wisconsin-based B2B SaaS company dedicated to empowering funeral homes to optimize operations and collaborate more effectively with families. Co-founded by Rianne Lund, Steve Hurth, Scott Hurth, and Jerod Gibson, the company merges cutting-edge technology with a profound understanding of the distinct challenges faced by the funeral service industry.