Mumbai, Maharashtra Jan 29, 2026  – Up to now, alkaline water in India has mostly been positioned as a premium and costly product. Going against this perception, Quick Pure Foods & Beverages Pvt. Ltd. has introduced 500 ml Alkaline Water at only ₹20, causing a significant shake-up in the bottled water sector.

This initiative by Quick Pure is specifically targeted at middle-class consumers, students, office workers, and daily users, for whom both health and affordability are of equal significance.

Health Is No Longer a Luxury, It Is a Basic Need

The company holds the belief that healthy water should not be restricted to premium or elite consumers. Quick Pure’s goal is to make safe, purified, and alkaline water accessible to every Indian without sacrificing quality.

Quick Pure Alkaline Water – Core Attributes:

Balanced pH level
Purified via RO and quality checked
Appropriate for daily intake
Healthier substitute for sugary drinks
Affordable pricing – just ₹20 (500 ml)

Introducing alkaline water at this price point is seen as a daring and industry-altering step in the Indian bottled water market. Whereas most alkaline water brands are priced between ₹40 and ₹80, Quick Pure’s ₹20 offering is anticipated to exert competitive pressure across the industry and bring direct advantages to consumers.

Availability:

Quick Pure Alkaline Water (500 ml – ₹20) is currently accessible at select retail outlets in Pune and Mumbai, through corporate and institutional supply channels, and will shortly be available on the company’s e-commerce platform.

Management Remarks:

Brajendra Pratap Singh, Management Representative of Quick Pure Foods & Beverages Pvt. Ltd., stated, ‘Our focus isn’t merely on selling products, but on making health affordable. Launching alkaline water at ₹20 showcases our dedication to middle-class India.’

About Quick Pure:

Quick Pure Foods & Beverages Pvt. Ltd. is an Indian packaged water company providing packaged drinking water, premium mineral water, and alkaline water, with a strong emphasis on quality, purity, and affordability. The company is rapidly expanding its footprint across various consumption segments in India.