Nashville, Tennessee Mar 16, 2026  – The Fandom Brands capture the pride tied to major college sports fan bases and regional state identity across the Southeast. Fandom Brands are built to leverage the excitement surrounding college athletics and local loyalty, especially in Southeastern markets where fan culture is a core part of community identity. Fandom Brands offer retailers a unique alternative in the traditional bottled water space that is perfectly positioned for impulse purchases. The company notes that this approach carves out a new niche in the beverage industry that links hydration and sustainability to regional pride.

The launch Fandom portfolio includes four region-aligned spring water brands, with more additions coming later:

• Rebel Yell Spring Water — Mississippi
• Tiger Spring Water — Louisiana
• Riptide Spring Water — Alabama
• Razor Spring Water — Arkansas

The Pensacola-headquartered company has already started placing Fandom Brands in grocery stores, convenience retailers, and travel centers across multiple Southeastern markets. Repeat orders from retailers already show strong consumer interest, particularly in high-traffic cooler display areas where bold packaging and regional identity help drive impulse purchases.

“College sports culture runs deep across the Southeast, and fans are proud to represent their teams and their home states,” said company spokesperson Daniel Rogers. He went on to say, “This local connection is something national brands ignore, and Fandom Brands gives retailers a one-of-a-kind traffic driver they can’t get anywhere else — paired with premium spring water in reusable aluminum packaging, all while staying committed to sustainability. It’s a total win-win for everyone.”

MSPFLA, Inc. is growing its wholesale distribution network across Southeastern markets, and is currently partnering with beverage distributors that supply grocery stores, convenience retailers, travel centers, and independent markets in major college fan territories.

Retailers can boost foot traffic and lift sales with the Fandom Brands lineup by ordering through their existing beverage suppliers. Wholesale distributors can strengthen their product portfolios by adding this high-demand, college and state-inspired category. For all wholesale and distribution inquiries, contact the company at MSPFLA, Inc. 866-881-5674