Columbus, Ohio Oct 21, 2025  – CTV Media has announced the launch of ENGAGE 4U, a pioneering unified video platform powered by AI intelligence, designed to transform how marketers manage and execute linear TV and digital advertising campaigns. ENGAGE 4U removes the complexities of multi-platform campaign management, offering a singular, intelligent solution to optimize workflows, maximize reach, and guarantee risk-free campaign performance.

In today’s fragmented media environment, marketers frequently contend with switching between various tools, consolidating data, and striving for a comprehensive understanding of campaign effectiveness. ENGAGE 4U is engineered to serve as the central command center for contemporary marketers, consolidating all aspects of a campaign.

“The advertising sector requires integration, and ENGAGE 4U provides just that,” stated Chris Locke, SVP Sales & Operations. “We’ve developed a platform that not only merges linear TV and digital advertising but also employs artificial intelligence and cross-screen data to enhance their combined effectiveness. Our aim is to free up marketers’ time, allowing them to concentrate on strategy and expansion, assured that their investments are generating maximum returns.”

Highlights of the ENGAGE 4U Platform:

• Smart Planning and Optimization: A core strength of ENGAGE 4U is its utilization of cross-screen data to extend reach and limit frequency across all channels. This cohesive strategy guarantees efficient spending, avoids ad oversaturation, and delivers peak performance informed by live data.
• Linear TV: Exceptional Scale and Accuracy: Through automated planning, ENGAGE 4U grants marketers access to an unparalleled reach of up to 128 million households. The platform facilitates adaptable targeting across any geography, enabling campaigns to expand from wide national coverage to precise regional, DMA markets, or zip codes, guaranteeing extensive targeting capabilities.
• Digital: More Intelligent, Secure Campaigns: ENGAGE 4U’s digital element is founded on smart capabilities and adaptability:
• Enhanced Retargeting: Employs sophisticated ACR (Automatic Content Recognition) data for retargeting distinct viewers, facilitating successful audience growth.
• Adaptable Premium CTV/OTT: Allows for effortless planning across leading platforms such as Hulu, Peacock, and YouTube TV, accessing high-quality content environments.
• Secure CPA Model: Campaigns are nearly risk-free due to a Cost Per Acquisition (CPA) model, meaning marketers only pay for confirmed Key Performance Indicators.
• Unified Dashboard for Full Management: Marketers can oversee all campaign aspects—including proposals, progress tracking, and billing—from a single, integrated dashboard. The platform will soon incorporate capabilities for ad and pixel creation.

ENGAGE 4U is set to revolutionize the industry by offering the ease, intelligence, and consolidated control essential for today’s marketers. The platform became operational on October 16, 2025.

About CTV Media: CTV Media stands as a leading advertising partner focused on Over-the-Top (OTT), Connected TV (CTV), and conventional TV advertising. With more than forty years in the field, our goal is to elevate brands by functioning as an extension of your team, yielding quantifiable outcomes through expert media implementation. Within the Ad Tech sector, we utilize sophisticated analytics, encompassing access to over 60,000 audience segments and cross-screen accuracy, coupled with cutting-edge tools such as CTV.AI, to lead the way in strategic, results-driven, and fraud-resistant campaigns in the dynamic media environment.