Austin, Texas Jan 24, 2026  – Merging bold flavor with financial technology on a grand scale, Austin’s Gabrick Sauce Co., a specialty barbecue brand, has finalized what is considered the first blockchain transaction for BBQ sauce. The purchase was executed with cryptocurrency through the company’s website using NOWPayments.

This implementation was achieved with guidance from Bradley Rotter, a nationally known pioneer in cryptocurrency and cybersecurity. Having been a leader in decentralized technology for years, Rotter provided counsel to Gabrick on creating a payment system built for crypto that honors Austin’s barbecue tradition and its status as a hub for technological advancement.

“This is more than a gimmick–it’s a step toward self-reliance,” stated Mark Gabrick, founder of Gabrick Sauce Co. “Cryptocurrency reduces our transaction costs, speeds up payment settlement, and removes intermediaries. That’s genuine power for a small company. While barbecue is traditional, our business operations don’t have to be. In Austin, a city where culinary arts and technology both flourish, this is a logical progression.”

Sauce Meets Smart Contracts
GabrickBBQ.com now welcomes leading cryptocurrencies such as Bitcoin (BTC), Ethereum (ETH), and USD Coin (USDC). Shoppers across the United States can purchase flagship sauces including:

• Texas Tang® – an original, tangy broth-based sauce with a kick of pepper

• Candy Jalapeño® – a patented BBQ sauce featuring the sweetness of candied jalapeños

• Sugar Peach® – a smoky-sweet, fruit-centric sauce ideal for the grill

About Bradley Rotter
For decades, Bradley Rotter has invested in groundbreaking technology, spanning hedge funds, Bitcoin, cyber-resilience, and quantum security. He acts as an advisor for Unbounded Capital and has backed innovations from artificial intelligence to autonomous defense systems. His role in Gabrick’s debut connects cutting-edge ideas with local business, adding substantial credibility and know-how to the endeavor.

About Gabrick Sauce Co.
Established in 2020, Gabrick Sauce Co. grew from a Central Texas food truck into a packaged goods brand. Its sauces are sold in H-E-B supermarkets throughout Texas, following a win in HEB’s “Quest for Texas Best” competition, and are also offered online across the country. Recognized for using genuine ingredients like broth and fruit juices, Gabrick aims to unite people over robust barbecue flavors–and now, over innovative technology.

Media Contact:
Mark Gabrick
512-761-0284
mark@gabrickbbq.com