Plano, Texas – January 5, 2026 – Humach, a top provider of customer experience and contact center solutions, today announced the appointment of Dan Shields as Chief Financial Officer (CFO). In this position, Shields will oversee financial strategy, corporate development, and growth initiatives company-wide.

Shields co-founded , an AI-powered voice analytics startup, where he served as CFO and led the company through strategic milestones and its acquisition. After Humach acquired Markets EQ in 2025, Shields moved into his current role, using his finance and strategic planning expertise to support Humach’s AI-driven customer experience efforts ().

“Dan offers a unique blend of financial leadership and technology expertise,” stated Tim Houlne, Humach’s CEO. “His track record of guiding startups and high-growth companies fits seamlessly with our mission to innovate in customer experience solutions.”

Shields earned degrees in Mathematics and Economics from SUNY Potsdam and has deep experience in fintech, AI, and corporate strategy.

About Humach:
Established in 2003, Humach provides customer experience and contact center solutions that merge live agents with AI technologies (). The company offers consulting, workforce management, and AI-powered support services to businesses looking to boost customer engagement and operational efficiency ().