New York City, New York Apr 17, 2026  – Content strategist and online coach Lucy Gilmour has introduced the Consistent AF Program—a new initiative designed specifically for consultants and coaches aiming to move away from chasing leads and toward attracting them via a validated, semi-automated framework.

While widely recognized for helping job seekers secure interviews without the need for online applications, Gilmour is now strategically pivoting to serve a new demographic: service-based business owners, consultants, and coaches who aspire to replicate her success in building a six-figure personal brand that produces a reliable flow of inbound, high-ticket interest.

“I dedicated years to discovering what truly drives clients to come to you, rather than you having to hunt them down,” states Lucy Gilmour. “The Consistent AF Program is the exact methodology I utilized to grow my own brand, now structured so other coaches can achieve the same results without the years of trial and error.”

From career coaching to coaching the coaches

Lucy Gilmour transformed Career Growth with Lucy into one of the UK’s premier career coaching platforms, boasting over 400,000 Instagram followers, nearly 100,000 LinkedIn connections, and upwards of 50,000 YouTube subscribers. Her content frequently challenges traditional career advice, providing an insider’s view informed by eight years of experience in the recruitment sector.

Beyond her career-focused content, Gilmour was quietly developing a repeatable system for drawing in high-ticket clients through strategic positioning, content, and automation. This very system now serves as the foundation for the Consistent AF Program.

What the Consistent AF Program offers

The Consistent AF Program is tailored for consultants and coaches struggling with unpredictable income, the “feast-or-famine” cycle, and the exhaustion of manually converting leads through direct messages.

The curriculum covers Gilmour’s comprehensive client acquisition system, including content strategies that establish authority, positioning that makes high-ticket services the obvious choice, a semi-automated inbound system to keep the pipeline active without constant manual labor, and a sustainable model for maintaining consistent client growth.

“Most coaches are taught to simply post content and hope for the best,” Gilmour notes. “That isn’t a system; it’s a gamble. I teach how to build a machine that generates qualified inquiries consistently, regardless of whether a post goes viral.”

Who should join the program

The Consistent AF Program is intended for established professionals who already possess the necessary skills and services but have yet to master consistent lead generation. It is not designed for beginners looking to launch a business, but rather for experienced practitioners who are skilled at their craft but face challenges with the business side of brand building.

Gilmour’s philosophy is that most coaches do not have a problem with service delivery; they have a problem with visibility and positioning. The Consistent AF Program is designed to bridge that gap.

“You could be the most talented coach in the world, but if you lack visibility, it doesn’t matter,” says Gilmour. “This program is about creating a system that ensures the right people find you, trust you, and want to work with you—consistently.”

A model based on proof, not theory

Unlike many business programs that rely on abstract concepts, the Consistent AF Program is based entirely on Gilmour’s personal experience. Every tactic and framework is derived from her own journey in scaling a six-figure personal brand through community, content, and automation.

With an audience exceeding half a million professionals and a proven track record of building one of the UK’s most prominent career coaching brands, Gilmour offers a level of practical evidence that is rare in the industry: she has successfully executed these strategies publicly and at scale.

For consultants and coaches ready to move past guesswork and establish a reliable client pipeline, further details are available at lucygilmour.com

About Lucy Gilmour

Lucy Gilmour is a content strategist, career coach, and the founder of Career Growth with Lucy. Drawing on eight years of recruitment experience and an audience of over 500,000, she assists professionals in securing job offers without online applications through her Career Growth Accelerator and Job Search Unlocked (powered by Lucy AI). Her latest offering, the Consistent AF Program, provides coaches and consultants with the exact system she used to build a six-figure personal brand with steady inbound client inquiries.

Learn more at lucygilmour.com

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