New York City, New York Apr 20, 2026  – Mako CRM, a software firm dedicated to independent fitness businesses, has announced the full launch of its gym CRM platform. This all-in-one solution integrates customer relationship management, class scheduling, membership tracking, financial reporting, and payment processing, tailored for independently owned gyms.

The platform was created to address a void in the gym software market. Most CRM solutions accessible to gym owners were initially designed for multi-location chains and franchise networks, then simplified for smaller operations. Bogdan Patynski, founder of Mako CRM, states this method has failed to adequately serve independent gym owners.

“A gym owner operating a 3,000-square-foot space with two coaches and 200 members has needs that are completely different from a franchise with 40 locations and a corporate IT department,” Patynski said. “We designed Mako around the real workflow of the independent operator, not a scaled-back enterprise product.”

Financial Reporting as a Core Function

Mako CRM sets itself apart from other gym software by its approach to financial data. The platform launches into a real-time dashboard showing profit-and-loss statements, cash flow, revenue by membership tier, and profitability per class. Owners can identify which services are profitable, which membership types are lagging, and which members might cancel.

The company notes that most rival systems treat financial reporting as an add-on, frequently forcing owners to export data to spreadsheets or external accounting software to grasp basic performance. Mako was engineered to present these insights directly, eliminating the need for extra tools or manual work.

“Independent gym owners often say they can’t tell if a particular class or membership level is profitable until they review a spreadsheet at month’s end,” Patynski said. “By that time, the opportunity to act is gone. Our goal was to remove that lag completely.”

Platform Capabilities

The Mako CRM platform incorporates the following features within one subscription:

Online booking and class scheduling with an embeddable website widget. Membership management with automated renewals and churn risk detection. A customer pipeline with complete activity history and messaging. Real-time financial dashboards for P&L, cash flow, unit economics, and revenue KPIs. Automated income and expense tracking with budget forecasting. One-tap invoicing and built-in online payment processing. Team management with role-based permissions, availability scheduling, timesheets, and commission tracking. Kiosk check-in for front desk use. An AI-powered receptionist that manages calls and takes messages 24/7. Digital waivers. Inventory management with usage tracking. Payroll integration and employee onboarding tools.

Market Context

The fitness studio software market has long been led by platforms made for large operators. Independent gym owners, who typically handle front desk duties, coaching, billing, and maintenance personally, have faced few choices that meet their day-to-day needs without corporate-level complexity or lengthy contracts.

Mako CRM charges no setup fee and requires no long-term commitment. The company says initial configuration takes about five minutes. A self-service product demo can be accessed at https://app.makocrm.so/demo, enabling gym owners to test the platform without a sales meeting.

About Mako CRM

Mako CRM is a software platform for independent fitness and wellness studios. The company delivers CRM, scheduling, payments, team management, and financial analytics in a unified product. Mako CRM is based online at https://makocrm.so.

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