Birmingham, England Apr 19, 2026  – Olushola Adeyemo’s new professional guide, “Strategic Techniques in Business Analysis: A Playbook for Practical Application,” offers a hands-on, scenario-driven toolkit designed to empower Business Analysts (BAs) to confidently operate at the nexus of strategy and delivery.

Developed for today’s dynamic and rapidly evolving business landscape, the book presents strategic analysis techniques not as theoretical concepts, but as actionable decision-making tools that enable organizations to navigate uncertainty, identify opportunities, and mitigate risks.

A Technique-by-Technique Guide with Real-World Application

Each chapter is structured to facilitate learning and immediate application in the workplace, featuring:

1. An explanation of the technique, aligned with professional standards.

2. A realistic business scenario.

3. A step-by-step case study demonstrating how the technique leads to measurable outcomes.

The playbook covers a comprehensive strategic toolkit, including widely recognized frameworks such as PESTEL, SWOT, MOST/VMOST, Porter’s Five Forces, Balanced Scorecard, Business Model Canvas, Value Proposition Canvas, Value Chain, McKinsey 7S, Gap Analysis, Risk Analysis, and Scenario Planning. These are presented within a detailed table of contents designed for both sequential reading and quick field reference.

Grounded in Recognised BA Standards

The book is explicitly based on globally acknowledged professional foundations, including:

BCS Business Analysis techniques and IIBA’s BABOK Guide (CBAP-aligned), which enhance the book’s credibility and direct relevance to BA practice and professional development.

Designed for Analysts, Leaders, and Delivery Teams

The author envisions the book as both an educational resource and a practical “field guide,” intended for:

Business Analysts seeking practical, strategy-level methodologies.

Project and Program Managers aiming to align initiatives with business objectives.

Consultants and strategists looking to structure client engagements.

Business leaders desiring a clear understanding of the tools used in strategy formulation and execution.

A Playbook with a Clear Message: Strategic Analysis Must Be Practical

The book concludes by emphasizing its core argument: strategic techniques are valuable only when they can be applied effectively to real-world problems at the appropriate time, yielding clear results. This approach helps BAs become trusted advisors in shaping the future of their organizations.

“Strategic Techniques in Business Analysis: A Playbook for Practical Application” is copyrighted © 2025 and is positioned as a professional resource for analysts and decision-makers seeking structured, actionable strategy tools.

About the Author

Olushola Adeyemo is a business analysis practitioner and author dedicated to helping organizations bridge the gap between strategic goals and operational execution. Through structured frameworks, realistic scenarios, and implementation-focused guidance, Adeyemo’s work assists analysts and leaders in making informed decisions within complex environments.

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