(SeaPRwire) – The Support Platform for Women to Continue Human-First Strategy and Expand Offerings to B2B Employer Benefits
Washington, D.C., District of Columbia – May 11, 2026 – Sam, The Support Platform for Women, today marks one year since launching its expert support marketplace designed specifically for women juggling multiple responsibilities—including work, home, health, and eldercare. Amid the rise of AI shortcuts, declining support systems, and an escalating eldercare crisis, Sam distinguishes itself as a comprehensive, on-demand solution offering genuine human expertise that helps women feel seen and prepared. Users can instantly book support online with highly vetted and certified female experts (acceptance rate under 1%) from across the country. Sessions begin at $50 and typically last less than an hour.
Sam is not merely a source of information or advice; it’s a human-centered space where women can protect their progress and unlock their full potential.
Sam’s first-year performance metrics set a strong foundation for continued growth:
- 72% CMGR: Achieved a 72% Compound Monthly Growth Rate since launch.
- 10,000+ Experts: Over 10,000 accomplished professional leaders applied to join Sam within 12 months, despite zero marketing investment.
- 500+ Human Support Hours: Provided through one-on-one Expert sessions and live events, totaling more than 500 hours of direct, Expert-guided support.
- Trust: Maintains a 47% email open rate—15 percentage points above industry average—demonstrating high resonance with its audience.
- 7x Organic Reach: Expanded engagement more than sevenfold beyond its initial user base in year one, reaching over 31,000 unique individuals via earned social media channels.
Women are not okay
The demand for meaningful support continues to grow. A March 2026 survey conducted by Sam among women aged 35 and older revealed that 81% believe life events are becoming increasingly complex and overwhelming as they age. While 86% have experienced a recent destabilizing event, access to effective resources remains limited. Seventy-two percent of American women report lacking sufficient emotional and practical support to manage major life transitions such as eldercare, job loss, or bereavement.
This gap has broader consequences. In just the past year, 455,000 women left the workforce (per Bureau of Labor Statistics). Research shows women are five times more likely than men to leave their careers to provide care (The Guardian), with 42% citing caregiving as their primary reason (Catalyst). Sam was founded because these career exits are preventable—71% of those who departed indicated they would have stayed if adequate support had been available (S&P Global).
“We anticipated this challenge long before it became urgent,” said Abby Nydam, Founder and CEO of Sam. “The surge in the aging Baby Boomer population, combined with economic and political pressures, places women at increasing risk. We’re proud to offer real solutions.”
Today’s societal institutions were largely designed in the 1950s for two roles: homemaker and breadwinner—not both. Yet today’s women often fulfill all three—and frequently serve as caregivers to family members too. The so-called “Sandwich Generation” now includes nearly one in four U.S. adults. More than half of adults in their 40s are simultaneously raising children and caring for aging parents. Across generations, caregivers are 60% women (Pew Research). As public and private sectors grapple with supporting our aging population, the unpaid caregiver—typically a daughter—is left behind, along with collective progress.
Women, not AI
According to Pew Research, 55% of women express greater concern than excitement about AI’s role in daily life. That’s why Sam remains exclusively human-powered. We believe that during moments of vulnerability and critical need, women deserve connection with a real person—a woman who brings deep expertise and lived experience.
“Women deserve to feel trusted and safe—period,” said Nydam. “It’s becoming harder every day to trust AI systems.”
What’s Ahead: Scaling Impact
This year, Sam will expand its support for working women and families. Central to this effort is the rollout of Sam for Employers—a ready-to-implement model that integrates Sam’s services directly into employee benefit packages. This offers companies a simple, convenient way to support the women they hire and sustain female talent within their organizations. By addressing the most challenging aspects of life—such as caring for aging relatives or coping with loss—Sam provides women with timely support and practical strategies before they face the difficult choice between staying in or leaving their jobs.
To explore Sam and create your free personalized dashboard, visit wearesam.co.
Sources: Sam Internal Analytics/Survey, Pew Research Center, AARP Public Policy Institute, National Alliance for Caregiving (NAC), Bureau of Labor Statistics (BLS), Edelman Trust Institute, McKinsey & Company, LeanIn.org
Media Contact
Sam
liz@towardbetter.me
https://www.wearesam.co/
Source: Sam
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