Pune, Maharashtra – April 24, 2026 – ShikhaShikz Marketing Private Limited has announced the launch of its free Marketing Budget Calculator, a self-service tool that allows businesses of all sizes to build structured, benchmark-backed marketing budgets with only a few clicks. 

Many companies still set marketing budgets based on intuition, leftover funds, or past spending—missing out on potential growth. ShikhaShikz’s Marketing Budget Calculator addresses this by giving any business a structured, research-based starting point in less than two minutes.

How it works

Users choose their currency, industry, and target annual revenue, then receive a data-backed marketing budget percentage based on industry benchmarks. The calculator instantly generates a recommended total marketing budget, split into digital and offline channel allocations. These recommendations draw from survey insights, industry benchmarks, and the hands-on expertise of the ShikhaShikz Marketing team. Users can adjust the digital-to-offline split using a live slider and get a detailed breakdown across different channels.

“Most marketing budgets are built on gut feel or last year’s numbers and that’s a problem we’ve seen across startups, SMBs, and enterprise teams alike. With this calculator, we wanted to give every business regardless of size or marketing expertise; a structured, data-backed starting point. It’s not just about knowing how much to spend; it’s about spending smarter, across the right channels, with benchmarks you can actually trust.”

Shikha Pakhide, Founder CEO, ShikhaShikz Marketing.

Key Features

The calculator supports multiple currencies (USD and INR), covers various industry verticals, provides detailed channel-level budget breakdowns, and flags when an allocation falls outside established benchmarks. Users can also request their budget plan via email or connect with the ShikhaShikz Marketing team for a tailored marketing strategy.

The Marketing Budget Calculator is free to use and available globally.

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