Manchester, United Kingdom Feb 27, 2026  – Connected IT Solution (CITS) has officially launched Simfinity, a global eSIM platform crafted to simplify international travel connectivity and support Laos’ expanding digital transformation.

The launch event hosted esteemed guests from business communities, telecom partners, technology leaders, and industry stakeholders—underscoring significant interest in digital innovation and cross-border connectivity solutions. For CITS, the event marked a key milestone as it extended its operations from traditional IT services into the realm of global travel technology.

Simfinity is a strategic initiative aimed at establishing Laos as an emerging contributor to the international digital travel ecosystem.

A Smarter Way to Stay Connected

During the event, Mr. Avinash Jha (Avi), speaking on behalf of CITS leadership, addressed the common challenges travelers face when arriving in a new country—such as lengthy SIM card queues at airports, high roaming costs, and security risks from public WiFi networks.

He explained that Simfinity offers instant eSIM activation in over 190 countries, enabling travelers to connect immediately without a physical SIM card. As highlighted during the Simfinity Launch, users can activate their eSIM prior to departure and access maps, messaging apps, and business tools the moment they land.

CITS also introduced the as part of the Simfinity Launch announcement. Available for Android and iOS, the app allows users to easily purchase, activate, manage, and monitor their eSIM plans. Customers can explore global data packages, track usage, and receive customer support via both the app and the official website.

Introducing the Simfinity Passport

A key highlight of the launch was the introduction of the , an advanced travel companion device designed to boost global connectivity and digital security.

Key features include:

Coverage in 190+ countries
Encrypted browsing with DPN protection
AI-powered network optimization
5000mAh built-in power bank
Smart AI travel assistance
Sustainability initiative: 1 eSIM equals 1 tree contribution

The device keeps travelers secure, powered, and connected in a single compact solution. By combining connectivity tools with built-in backup power and encryption, the Simfinity Passport lessens dependence on unsecured public networks and adds convenience during long trips.

Expanding Opportunities Through B2B Connectivity

Mr. Ishwinder Sialy presented the platform, noting how digital connectivity has become essential infrastructure in today’s global economy.

The platform enables travel agencies, corporate service providers, and digital businesses to digitally distribute and manage eSIM packages without physical inventory or telecom infrastructure investments. Partners can integrate with the system, manage plans in real time, customize offerings, and create new revenue streams via a scalable, efficient digital framework.

This approach allows businesses to enter the global connectivity market with reduced operational complexity, letting them focus on growth and customer service.

Sustainability Commitment

Sustainability is a core part of CITS’ mission. The company has pledged to plant one tree for every ten eSIMs sold, reinforcing its dedication to responsible growth and environmental awareness.

By integrating environmental initiatives into its business model, Simfinity seeks to balance technological advancement with long-term sustainability values.

Leadership Vision

In her closing remarks, Ms. Khamsy Chansamai, President of CITS, emphasized that Simfinity supports the development of Laos’ digital economy and reflects the company’s global perspective.

She highlighted the importance of collaborating with domestic telecom providers to strengthen national telecommunications infrastructure and bring it up to international standards—ensuring Laos continues to advance in the global digital landscape.

Strengthening Laos’ Position in Global Travel Technology

With the official launch of Simfinity, CITS has introduced a comprehensive global connectivity solution tailored for modern travelers, businesses, and digital enterprises.

By combining innovation, sustainability initiatives, enterprise-level technology, and user-friendly digital platforms, Simfinity positions Laos more confidently in the global digital travel ecosystem and supports the country’s broader connectivity goals.