Hvidovre, Kobenhavn Jan 12, 2026  – The Mobile Robot Company has announced the hiring of Fernando Fandiño Oliver as its new Senior Vice President EMEA. This move bolsters the firm’s executive team and advances its growth plans for Europe, the Middle East, and Africa.

Bringing multiple years of expertise in intralogistics mobile robotics, Fernando will head the company’s regional business development, market growth, and strategic projects. His role will be pivotal in promoting the use of innovative robotic systems that enhance internal logistics within warehouse and manufacturing settings.

The Mobile Robot Company was co-founded by Emil Hauch Jensen and Odin Skovsted with the goal of revolutionizing intralogistics automation via autonomous, collaborative, and simple-to-implement robotic solutions. The company is known for its practical methodology, emphasizing an intuitive user interface, rapid ROI, and immediate productivity improvements.

The hiring of Fernando Fandiño supports the founders’ mission by bringing strategic leadership, in-depth AMR market understanding, and broad hands-on experience in intralogistics automation projects.

“Becoming part of The Mobile Robot Company presents a special chance to develop a powerful and distinct offering alongside Emil and Odin. We are united by a common goal: to ensure mobile robotics are accessible, effective, and genuinely beneficial for the daily workforce in intralogistics,” stated Fernando Fandiño Oliver.

Broad expertise in mobile robotics and intralogistics

Fernando has developed a robust international career within the mobile robotics field, serving in high-level leadership roles at prominent sector companies. He has been instrumental in fostering market expansion, cultivating partner networks, and enabling widespread AMR implementation in various industries.

His career history encompasses:

• Overseeing regional business and market growth plans for EMEA
• Building and overseeing networks of partners and system integrators
• Managing mobile robotics deployments in challenging industrial settings
• Ensuring tight coordination among sales, technical, and operational departments

This background equips him to aid The Mobile Robot Company in expanding its operations, deepening its presence in key markets, and speeding up sustained growth.

Guiding expansion and progress in EMEA

In his position as Senior Vice President EMEA, Fernando will concentrate on enhancing ties with customers and partners, spearheading regional growth, and aiding in the implementation of the company’s strategic vision. This will help cement The Mobile Robot Company‘s status as a leading provider of adaptable and collaborative intralogistics automation.