New York City, New York Jan 15, 2026  – The Savor Quality from Europe campaign extends holiday wishes and offers a first glimpse of its 2026 North American Events Program. This three-year initiative, co-funded by the European Union, combines Vino Nobile di Montepulciano DOCG with handcrafted olive oils from APOT – Tuscan Olive Oil Producers Association, presenting Tuscany’s premier offerings as examples of European quality to U.S. and Canadian audiences. Media, buyers, and trade guests will delve into Tuscan traditions, reflecting Europe’s wider culinary and viticultural culture, through engaging seminars, press events, and walk-around tastings, all while interacting directly with the producers. Participants will learn about the narratives, methods, and legacy that underscore Europe’s preeminence in wine and olive oil.

2026 North American Tour — Preliminary Preview

The 2026 tour will highlight Tuscany’s winemaking and olive oil traditions as part of Europe’s rich agricultural heritage, engaging audiences throughout North America. Guests can anticipate seminars, tastings, and chances to network with producers who represent European quality benchmarks.

United States (May 2026)

• New York – May 4: Press conference
• Los Angeles – May 6: Educational seminars and walk-around tastings with producers
• San Francisco – May 7: Educational seminars and walk-around tastings with producers

Canada (May 2026)

• Vancouver – May 11: Educational seminars and walk-around tastings with producers
• Calgary – May 12: Educational seminars and walk-around tastings with producers
• Toronto – May 14: Press conference

Media members, importers, distributors, retailers, and other trade professionals interested in priority invitations and early details are advised to reach out to the press office. A complete itinerary—featuring venues, final dates, and registration links—will be published in early 2026.

Voices from the Producers

“Our wines carry the history of wind-swept hills, old vineyards, and generations of Tuscan traditions. We look forward to bringing that craft and heritage to audiences across North America next spring.” — Andrea Rossi, President of Consorzio Vino Nobile di Montepulciano

“Every drop of Tuscan olive oil reflects the journey from soil and sunlight to tree and table. Our mission is to let people experience that craftsmanship firsthand and understand what makes Tuscan oils truly unique.” — Carlo Gabellieri, President of APOT – Tuscan Olive Oil Producers Association

About the Consorzio del Vino Nobile di Montepulciano

Established in 1965, the Consorzio protects and promotes Vino Nobile di Montepulciano, Rosso di Montepulciano, and Vin Santo. It currently represents close to 270 producers and spearheads efforts to defend these denominations globally while fostering sustainable practices.

About APOT – Tuscan Olive Oil Producers Association

APOT unites producers of Tuscany’s PDO and PGI extra virgin olive oils, upholding centuries-old customs while advocating for quality and sustainability. Representing oils including IGP Toscano, DOP Terre di Siena, DOP Lucca, DOP Seggiano, and Chianti Classico DOP, APOT guarantees that Tuscan olive oil continues to be an emblem of genuineness and superior quality.

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