El Segundo, California Mar 3, 2026  – Vox Pop Branding has officially launched The Amplify Project, a marketing model based on revenue-sharing that helps small businesses and early-stage startups grow without requiring traditional upfront marketing fees.

The introduction comes as ongoing data continues to show that access to marketing represents a major obstacle to small business survival and expansion. The U.S. Small Business Administration reports that roughly 20 percent of small businesses shut down within their first year, and almost 50 percent cease operations within five years. Various surveys identify insufficient capital, difficulties acquiring customers, and poor marketing as primary causes. Simultaneously, industry studies repeatedly indicate that constrained marketing budgets are among the most frequently mentioned hindrances to gaining customers and achieving scalable growth.

Even so, the majority of growth models demand that founders cover marketing expenses before seeing revenue gains.

“Small businesses frequently receive advice to improve their marketing, yet successful marketing demands capital, execution, and strategy,” stated Urina Harrell, Founder and CEO of Vox Pop Branding. “As a self-funded entrepreneur who launched my business at 19, I wasn’t looking for more motivation. I needed a partner ready to take risks alongside me. That framework wasn’t available to me at the time. So I created it.”

Following the completion of its initial fundraising round, Vox Pop Branding is currently accepting applications to choose its first Amplify Founder.

The Amplify Project functions in a manner distinct from conventional agency and consulting frameworks. Marketing strategy and execution are delivered initially. The model takes no equity. No substantial retainers are necessary. Payment is arranged as a revenue share for a fixed duration, directly linking the firm’s achievements to quantifiable founder advancement.

“When founders succeed, we succeed,” Harrell added. “This isn’t complimentary marketing. It’s about shared risk and shared rewards.”

The Amplify Project is tailored specifically for small businesses and early-stage startups that show momentum, operational preparedness, and growth potential but don’t have access to initial marketing funding.

Applications will be accepted until March 15.

Founders can find additional information and submit applications at:

About Vox Pop Branding

Established in 2013, Vox Pop Branding is a women-owned marketing and activation firm that focuses on strategic expansion for small businesses, nonprofit organizations, athlete-driven initiatives, and accelerator programs.

The company possesses considerable experience collaborating with accelerators, economic development groups, and ecosystem leaders to enhance cohort visibility and deliver comprehensive marketing execution for founders and grant recipients. Whereas numerous programs provide consulting time, Vox Pop Branding implements complete campaigns for founders, closing the divide between planning and execution and generating tangible revenue results.

The Amplify Project represents an expansion of the company’s dedication to synchronized growth, offering opportunities to promising small businesses and early-stage startups that might not currently have access to conventional marketing funding.