Category: iGame

(AsiaGameHub) - Legislators in Uganda have proposed aligning tax duties across various betting sectors as the administration aims to capitalize on the rapidly expanding gambling industry. Finance Minister Matia Kasaija introduced the Lotteries and Gaming (Amendment) Act 2026 to parliament. Should it be enacted, this legislation would align the tax on betting gross gaming revenue (GGR) with the 30% rate applied to casinos. Under the Lotteries and Gaming (Amendment) Act 2023, betting was previously subject to a 20% tax rate, having been considered less detrimental than casino gaming. Upon parliamentary approval, the revised 30% tax framework is scheduled to take effect on July 1, positioning Uganda among the nations with the steepest tax rates in the area. In addition to targeting operators, Ugandan officials are looking to enhance tax revenue by placing a heavier financial load on players. The tax proposals for the 2026/27 fiscal year also include a 15% withholding tax on net winnings from betting and gaming. Although this levy was eliminated during the 2023 tax reforms, it is now being reintroduced. This return to taxing players aligns with comparable moves throughout Africa and coincides with appeals from the East African Community (EAC) for complete regional tax harmonization. In December, Zimbabwe verified a hike in taxes on player winnings, raising it from 10% to 25%. Simultaneously, in Kenya, players face a 5% tax on deposits and an additional 5% on withdrawals. Uganda celebrates surge in revenue collection Earlier this year, Ugandan authorities commended a fresh regulatory strategy for driving increased revenue from the gambling sector. The National Lotteries and Gaming Regulatory Board (NLGRB) disclosed an almost eightfold rise in non-tax revenue from the gaming industry, climbing from Sh 1.14bn (£232,945) in the 2019/20 fiscal year to Sh 8.79bn (£1.8m) in FY 2024/25. Bernard Winyi, the acting Executive Director of the gaming board, attributed the success to the deployment of a National Central Electronic Monitoring System. He noted that this system, along with updated fee structures, has enhanced transparency regarding operators and industry activities. Reflecting broader African patterns driven by rising mobile usage and the growing appeal of remote gaming among younger audiences, Uganda's gaming market has seen robust expansion in recent years. According to the NLGRB, total annual revenue collection has surged from Sh 17.4bn (£3.6m) in FY 15/16 to Sh 323bn (£66m) in FY 24/25, highlighting the market's persistent trajectory of substantial growth. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - After Legal Notices 84 and 86 of 2026 were published on April 1, the Malta Tax and Customs Administration (MTCA) and the Malta Gaming Authority have announced upcoming improvements to Malta’s VAT and gaming tax frameworks. The new measures will take effect on October 1, 2026. This initiative is built on feedback collected from industry stakeholders through transitional consultations. It aligns with the Government of Malta’s strategy to enhance the long-term sustainability, competitiveness, and regulatory clarity of the Gaming Industry, as outlined in the 2026 Budget. Malta aims to revise its existing VAT Legislation (VAT Act, Chapter 406) and issue further guidance via the MTCA. This guidance will clarify the VAT treatment of specific gambling services, particularly sports betting and certain casino games. Key updates include: Streamlined and more balanced gaming tax rates for both land-based and online operators serving players in Malta Consolidation of the current gaming tax and gaming device levy into a single, simplified system based on game type and delivery method The updated framework will apply solely to gaming services provided within Malta and is designed to maintain a fair impact across the sector. Additional direction will also be provided on how the “place of supply” rules are applied—specifically, whether the tax position will be based on the principle of consumption or the effective use of goods and services. These reforms are intended to improve operators’ ability to reclaim applicable input VAT costs, resulting in an efficient and transparent system. Furthermore, the MGA will amend the existing tax regulations governing licensing fees through the Tax (Regulations of Gaming) (Subsidiary Legislation 583.10). The MGA plans to implement these changes by October 2026, giving operators sufficient time to migrate their systems and ensure compliance with the new arrangements. The proposed coordinated reforms aim to provide operators with predictable VAT treatment, boost operational efficiency, and preserve Malta as a leading global gaming jurisdiction. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - If there was any doubt that the UK is stepping into a new phase of preventing gambling harm, the first roster of initial levy funding recipients has settled it. Anxiety has been growing in recent months about the fragmented approach to safer gambling, as many key stakeholders have chosen to withdraw from the new process—especially as Public Health England and the new system’s structure move quickly to cut all links with the industry. Looking beyond the surface, the Office of Health Improvement and Disparities (OHID)’s list of funded organizations reflects a new position: treating gambling like obesity, tobacco, or alcohol—likely a public health-focused approach. Many have expressed regret over the loss of the nuanced approach to safer gambling that was previously in place, now that it’s been pushed onto Public Health England’s agenda. A more structured strategy appears to be in the works, with a prevention-first approach that mirrors how tobacco and alcohol are handled. BetBlocker received £1,120,000, Gambling Harm UK (which specializes in training and risk response) got £1,248,620, and YGAM – a charity centered on school-based education and prevention – was awarded £3,000,000. YGAM, the second-largest recipient in the first round, delivers educational programs to younger groups—highlighting one of the demographics OHID considers most at risk and underscoring why prevention is critical. Additionally, the Greater Manchester Youth Network and numerous local Citizens’ Advice Bureaus received funding to enhance education about gambling-related harms. Even for groups that got funding, worries will surely persist about their long-term financial outlooks. Take GamCare: its annual report shows it got £11.3 million from service contracts and grants with GambleAware. But from OHID’s funding pool, it received just over £4 million—still making it the top recipient on OHID’s list. This means the charity (which runs the National Gambling Helpline) has to hope the NHS will cover the gap when it distributes the 50% of levy funds set aside for treatment, or find other sources of income. In a LinkedIn post, BetBlocker CEO Duncan Garvie said: “I’m humbled that BetBlocker was approved for funding in this way. “While we’re clearly thrilled to get this support and have our work recognized as worthy of funding, I feel the responsibility that comes with this grant. “But even as I’m proud of this award, the past few weeks have been bittersweet. So many vital organizations—providing top-notch services—didn’t get funding. These choices have real-life impacts and could threaten the very existence of those groups. “There’s nothing I can say to truly comfort the organizations in this situation. But I’m here to help. If there’s any way I or we can support our sector partners through this tough period, please don’t hesitate to get in touch.” It’s still unclear what the future of safer gambling in the UK will fully entail, but the obvious shift in how gambling is perceived will probably frustrate many in the industry. OHID’s approach could change how gambling is seen—from a pastime deeply ingrained in UK sports culture to a harmful product, treating it as inherently negative. Industry collaboration once offered nuanced insights and understanding that were seen as key to effective protection. But it’s clear this is at risk of fading in the new funding landscape. At the Illegal Gambling Prevention Summit, Jordan Lea, founder of DealMeOut, said: ‘Treatment providers need to be able to work with the industry impartially.’ He warned that the competition for funding has risked cutting off those who need help the most. As the safer gambling ecosystem already faces significant losses, both sides need to soften their positions to best protect those most vulnerable to problem gambling. In several ways, the funding and refreshed approach to sector education is a positive step—especially as younger audiences are increasingly exposed to gambling through multiple channels. But nuance is crucial: the gambling industry is unique, so a one-size-fits-all approach borrowed from other high-risk sectors won’t work effectively. As the industry undergoes major changes, it’s essential to embrace collaboration with and expertise from the sector itself. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Buzz Bingo believes it has established a framework for overcoming high street challenges and reversing downward trends. However, this recovery depends on the government maintaining the Gambling Review's suggested machine ratios for bingo halls and arcades. The management at Buzz Bingo asserts that its transformation initiative has provided the company with a competitive advantage in the UK’s land-based and retail gambling markets. Starting in the latter half of 2025, Buzz reported its first annual increase in both admissions and revenue since 2007, citing a wider comeback for bingo throughout the UK. Club admissions grew by 2.5% year-on-year, with growth reaching 5% in the second half, fueled by significant investments in its 77-club portfolio and continuous product enhancements. Dominic Mansour: Buzz Bingo Dominic Mansour, CEO of Buzz Bingo, stated: “Bingo is experiencing a genuine revival in the UK, and we are seeing that trend reflected in both our physical locations and our digital platform.” “Achieving growth in both admissions and revenue for the first time in nearly two decades indicates that our omnichannel investment—focused on technology and innovation—is successfully modernizing the game and reaching a younger audience.” The Buzz strategy centered on a comprehensive modernization of its physical locations. The company deployed over 10,000 electronic bingo tablets and enhanced WiFi across all sites, leading to a 5.6% rise in electronic gaming. The strongest growth was seen among players over 65, showing better accessibility for traditional fans while also attracting new players. Renovated locations have been a major factor in this growth. Updated clubs saw a 20% rise in admissions and a 50% jump in new patrons, while total new customer growth hit 13% during the year's second half. Buzz’s omnichannel approach remains central to its expansion. Active omnichannel users rose by 10% in H2 2025, with online revenue from retail customers growing at the same pace. The "Big Money Live" product, bridging retail and digital play, paid out over £4m in 2025, featuring frequent £100,000 jackpots and a record £250,000 prize. Digital interaction is also rising, with stakes via the Buzz Bingo app more than doubling year-on-year in the fourth quarter. A unified app and wallet system now enables frictionless transitions between physical and online play. Regarding policy, Buzz has praised HMRC’s move to eliminate the 10% tax on gross profits for land-based bingo halls, which has reduced financial pressure on the retail sector. Nevertheless, ambiguity persists regarding machine regulations. The DCMS has not yet finalized reforms to the 80/20 machine rule after pausing proposed shifts to a 50/50 ratio in April—a move operators consider vital for future spending. Looking forward, Buzz plans to ramp up its transformation efforts through 2026, with continued investment in technology, facilities, and game formats. While regulatory certainty is essential, the company's results suggest that a modern omnichannel strategy could support a lasting recovery for the UK's land-based bingo industry. Mansour added: “We anticipate even more robust growth in 2026 and beyond as the full impact of these investments is realized.” “This result is particularly impressive given the uncertainty surrounding last year's Budget. While we appreciate the Government's move to scrap Bingo Duty, it is vital for the industry and omnichannel firms to have a stable regulatory landscape to maintain this momentum.” Interested in more content like this? Visit the new SBC Media YouTube Channel, the central hub for multimedia at SBC, where our team explores the major developments in sports betting, iGaming, affiliates, and payments. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Tom Horn Gaming has unveiled the launch of Reborn of Zeus 3000, a high-volatility video slot centered on multiplier-focused gameplay and impressive win potential of up to 13,900 times the placed bet. The title comes with a 6×5 reel structure paired with scatter pays mechanics, catering to players who prefer fast-paced gameplay and high-impact slot functionalities. Gameplay centered on multipliers and cascading wins Set against the backdrop of Mount Olympus, the game follows Zeus as he powers all in-game action through lightning-fuelled mechanics. The dynamic BlastX™ system drives the Shatter Win feature, generating consecutive cascading wins from a single spin while boosting gameplay momentum, player engagement, and longer play sessions. Random multiplier symbols, which can reach values as high as 1,000x, may land at any point, and are combined at the end of each BlastX™ sequence to increase total wins. This system forms the core foundation of the game’s high-volatility profile, delivering regular bursts of excitement and considerable payout potential. Free Spins and bonus features boost win potential The gameplay experience grows even more intense in Free Spins and Super Free Spins modes, where a dynamic multiplier system creates a clear sense of progression, with win potential hitting as high as 3,000x during the Super Free Spins bonus round. Players can speed up access to bonus features by activating the Free Spins Booster, which raises trigger probability for a higher stake, or by using Bonus Buy options priced at 100x and 500x the bet, respectively. Designed for engagement and long-term performance The game was developed with a core focus on player engagement and retention, combining linked win sequences within the Shatter Win feature and rising multipliers to extend session length and create steady high-value winning moments. It is built to perform well across multiple markets, especially among players searching for high-volatility slots with strong win potential. Ondrej Lapides, CEO of Tom Horn Gaming, commented: Reborn of Zeus 3000 sets a new benchmark for our company in terms of gameplay quality and overall player experience. We have combined smooth, highly responsive mechanics with carefully balanced math models and significant win potential to create a title that stands out in the current market and acts as a key addition to our portfolio this year. Every element has been crafted to keep players fully immersed, and we are eager to see how it performs. Reborn of Zeus 3000 will be accessible to all partners starting 14 April. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Reports indicate that numerous Premier League clubs are still struggling to secure sponsors for the upcoming season, as the prohibition on gambling sponsors appearing on the front of shirts takes effect. This development is reshaping the relationship between football and the gambling industry within a new regulatory framework. According to The Guardian, football executives estimate that top-tier teams face an £80 million shortfall in shirt sponsorship revenue due to the ban. Consequently, they are being forced to accept less lucrative deals with other industries before the season commences in August. While the ban appears to be a starting point, brand visibility extends beyond shirt fronts, training attire, or the advertising hoardings surrounding pitches. This leads to concerns that betting brands, particularly those operating without a UK license, will maintain a prominent presence across Premier League coverage. The disparity in treatment between the unlicensed and regulated sectors has been widely condemned as unfair, with increasing pressure on the government to curb unregulated operators. In February, the UK government announced a consultation on banning unlicensed gambling sports sponsorships, arguing that it is inappropriate for companies to ‘enhance their profile and potentially draw fans towards sites that do not meet our regulatory standards’. In response, Entain’s CEO, Stella David, called for an immediate ban on unlicensed gambling advertising in the Premier League, asserting that the competition is currently complicit in the growth of the black market. Given the financial strain placed on licensed operators through increased taxes on online gaming and betting, coupled with concerns about the associated rise of the black market, it is understandable that the leader of one of the industry’s largest operators expressed their frustrations, as noted by SBC’s Content Director, Martyn Elliott. Speaking on the iGaming Expert podcast, he remarked: “Regulated operators should be vocal about these issues. Being regulated incurs significant costs, including the license fee itself, the substantial number of compliance professionals many of these companies must employ to meet all requirements, and taxation. “It should be highlighted that this is unfair. It should be illegal for entities that are not paying taxes, not paying license fees, and so forth, to have such visibility in the marketplace. “I believe [Entain] deserves credit for taking a stand, and as we transition into a much higher tax regime, the costs for the regulated operator are simply increasing.” David highlighted what she termed the ‘black market derby’ between Bournemouth and Sunderland, which occurred the weekend her statement was made. She cited this as an example of two teams featuring an unlicensed betting brand as their front-of-shirt sponsor. Bournemouth currently displays BJ88 as the club’s main sponsor; however, reports suggest the club was compelled to accept a lower sum to replace the firm with health insurance provider Vitality for the next season. Meanwhile, Sunderland’s front-of-shirt sponsor is W88, and its replacement for the upcoming season remains unknown. While the issue of these types of sponsorships has been ongoing, Ted Menmuir, SBC’s Editor at Large, suggested that the regulated industry’s change in attitude has been driven by the pressures of stricter regulations and higher taxation, burdens not experienced by unlicensed operators. “I think the regulated sector simply carried on with marketing, and they were aware of problematic sponsorships but just accepted them as such,” he stated. “I believe that considering everything that has transpired in the last five years, it was inevitable to reach this point where enough is enough. It cannot continue where there are rules for regulated operators versus operators who are clearly in breach and have no interest whatsoever in being part of the UK’s regulated market. “I think we are essentially returning to a starting point in the relationship between sports betting and football, and how it will reset from 2027 onwards.” Looking ahead, both Elliott and Menmuir proposed that cryptocurrency companies might offer a lucrative alternative for clubs seeking to replace the revenue they will lose from gambling sponsorships. Although potentially beneficial for the clubs, pursuing partnerships with a sector that will not be formally regulated in the UK until October 2027 could raise similar concerns for fans. However, Elliott noted that financial pressures imposed on Premier League clubs by financial fair play rules mean that, at times, teams are forced to take risks with the partnerships they enter. He commented: “The most important person in a Premier League football club is no longer the manager or the star striker; it’s the Chief Commercial Officer. This individual is under pressure to generate revenue and enable clubs to achieve on-pitch success, which in turn generates more income. I don’t blame them for occasionally taking chances on these matters.” The shifts brought about by the Premier League’s self-imposed ban, as well as a potentially even stricter government mandate, will fundamentally alter how gambling companies interact with football. Menmuir expressed his hope that this will compel marketers to become more astute as a means to generate a greater return-on-investment for operators. “It’s not just about whether my brand is on the front of shirts on a Saturday. It’s about engaging communities, creating better content, and genuinely conveying that we recognize our connection with the fans. In the past five years, there have been too many superficial sponsorships between betting and football,” he added. “I genuinely want operators to surprise me with their promotions and the content they release. It has been somewhat uninspired in the last couple of years. I am eager to see who the winners are in this market, and who is taking marketing seriously at a time when there is significant sensitivity regarding cost control and overall marketing expenditure.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - The Malta Gaming Authority (MGA) has moved to immediately revoke the B2C gaming service licence of Winzon Group, with the decision taking effect retroactively from 11 March 2026. Winzon’s licence was cancelled under the proviso of reg. 10 (2) (b) of the Gaming Compliance and Enforcement Regulations (S.L. 583.06), a legal mechanism that allows the regulator to bypass the standard 20-day show cause notice period. Consequently, the operator has been instructed to cease all activities at once and must: Inform players of the revocation via email and on its websites for a duration of 30 days. Refund all legitimate players and submit a transaction report to the authority, supported by bank statements as verification. Manage personal data in compliance with its privacy policy and relevant data protection laws, ensuring players are notified accordingly. Eliminate all MGA branding and authorisation references from its digital platforms. Settle €46,693.23 in unpaid MGA fees, covering annual licence costs and minimum compliance contributions. Pay €147,080 in administrative penalties resulting from various breaches of the Act and its associated regulatory instruments. The MGA further noted that Winzon remains responsible for all applicable obligations arising from the Act and any other relevant regulatory frameworks. Winzon previously operated more than 40 MGA-approved websites, featuring software from providers such as Tom Horn Gaming, Oryx Gaming, Booming Games, EveryMatrix and Relax Gaming. Updates to Malta VAT and taxation The revocation of Winzon’s licence coincides with updates to Malta’s gaming tax system by the MGA and the Malta Tax and Customs Administration (MTCA). Following the publication of legal notices 84 and 86, these reforms aim to provide greater transparency and predictability for operators. The changes include amendments to the VAT Act, specifically clarifying exemptions and implementing rules for place of supply and input VAT recovery. Revisions will also be made to gaming tax regulations, introducing simplified and fair tax rates for both land-based and online operators providing qualifying gaming services in Malta. This includes merging the gaming tax and device levy into a single, streamlined tax structure based on game type and delivery method. The MGA stated that these updates were driven by industry input and are part of its 2026 budget, with the gaming tax framework designed to maintain a balanced impact on Malta’s gaming sector. “Taken together, these coordinated reforms represent a measured and forward‑looking policy response that strengthens Malta’s fiscal resilience, regulatory clarity and international standing as a leading gaming jurisdiction,” the authority stated. “They provide operators with greater certainty and efficiency, while ensuring Malta remains a stable and competitive base for gaming businesses.” The new measures are scheduled to take effect on 1 October 2026, with additional guidance from the MGA and MTCA expected to be released in due course. Looking for more industry news? Visit the new SBC Media YouTube Channel, the home for all multimedia content at SBC, where our team explores the biggest developments in sports betting, iGaming, affiliates, and payments. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - ReferOn, a top-tier cutting-edge affiliate management platform, has been honored with the title “Best Affiliate Software 2026” at the highly anticipated SiGMA South America Awards. This accolade underscores ReferOn’s robust market traction and core product innovation. As a data-powered platform, it minimizes operational friction and enhances operational efficiency. This recognition strengthens our journey toward becoming the industry’s leading affiliate ecosystem, as we continue developing high-performance infrastructure that scales in lockstep with our partners. Driving Efficiency at Scale ReferOn’s growth demonstrates that the industry is ready for a more intelligent approach to affiliate management. Processing millions of data points across thousands of partners requires a highly responsive, data-fueled architecture. We continually refine our platform to cut through operational clutter, transforming complex daily tasks into streamlined, automated workflows that deliver tangible efficiency at scale. Alex Bukin, General Manager at ReferOn, commented on the win: This award is a tremendous milestone for our team, and it belongs fully to our staff. Their sincere dedication to building an exceptional platform is what fuels our fast-paced growth each and every day. We don’t just want to be another tool in a user’s tech stack; we want to improve affiliate marketing for the better, making it simpler, more transparent, and far more powerful. We have bold plans ahead to further expand our platform’s capabilities. This recognition at the 2026 SiGMA South America Awards further validates our growth trajectory as we enter our next phase of expansion. Our roadmap for 2026 and beyond is centered on scale and innovation. We are actively growing our global footprint, forging strategic partnerships, and rolling out platform updates that directly meet the complex needs of modern affiliate networks. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - DigiPlus Interactive Corp. has unveiled a PHP1 billion ($17.8 million) prediction initiative on its ArenaPlus platform, seeking to increase user participation within the Philippine online sports betting sector. Debuting on March 21, the “Prediction Giveaway” utilizes a free-to-play bracket structure centered on professional basketball playoffs—representing the first time ArenaPlus has introduced a format popular in the United States to the local market. The promotion enables participants to forecast results throughout the playoff series, maintaining interest from the opening rounds until the championship. ArenaPlus Head Erick Su, said: While bracket-style games are a staple in the US, this is a novel experience for the Philippines. We are eager to introduce it to the local audience. As a free-to-play program, the campaign is intended to drive both new user sign-ups and long-term retention by providing an engaging experience that does not necessitate a monetary investment. The firm also highlighted its commitment to responsible gaming, incorporating tools such as customizable play schedules, time restrictions, and loss limits. To maintain a “secure, transparent, and compliant environment,” all participants must undergo eKYC verification. ArenaPlus Marketing Head Hannah Bagui noted that the platform is dedicated to enhancing the sports experience, making it both “more immersive” and “more rewarding” for its users. This project is a component of DigiPlus’ wider objective to grow its user base through interactive, sports-oriented digital content as the Philippine online sportsbook industry becomes increasingly competitive. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Premier League teams are expected to lose more than £80 million in shirt sponsorship revenue as gambling companies pull their front-of-shirt logo deals before the 2026/27 season begins. Thanks to a voluntary agreement between the UK government and the league in 2023 that curtails gambling advertising in football, clubs are having trouble finding replacement sponsors—some are reported to have seen their sponsorship income drop by as much as 50% from previous levels. Certain clubs like Everton are adapting by restructuring their sponsorship arrangements; Stake, a UK-licensed gambling firm that cannot offer any gaming services within the UK, will remain an official sleeve sponsor. Right now, the UK government is developing proposals for stricter regulations. UK Culture Secretary Lisa Nandy stated: It’s not acceptable for unlicensed gambling operators to sponsor some of our biggest football clubs, as this raises their profile and could potentially draw fans to sites that don’t meet our regulatory standards. Legal experts warn that additional rules may take time to implement. Melanie Ellis noted: I expect they will want to put this in place within a reasonably short timeframe… but in my view, at least 18 months will be needed. The constantly changing regulatory environment will continue to affect football sponsorships in future seasons. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - A new collaboration between Paysafe and MoonPay is accelerating the mainstream adoption of cryptocurrency in the U.S. iGaming and daily fantasy sports industries. The partners have introduced "Pay with Crypto," a solution that lets players deposit funds into their gaming accounts using digital assets. This integration aims to streamline the conversion process between cryptocurrencies and standard fiat money, facilitating a quicker and more seamless payment process. The introduction coincides with a period of expanding cryptocurrency ownership across the United States. Approximately 70.4 million American adults currently possess some type of digital asset. According to Paysafe's own research, this trend is already affecting player habits, as 83% of U.S. bettors have shown interest in funding their iGaming accounts with cryptocurrencies. To address this demand, the new service permits users to make direct payments with cryptocurrencies like Bitcoin and USD Coin, eliminating the requirement for manual conversion to fiat currency prior to wagering. Zak Cutler stated that this initiative mirrors a wider change in consumer perception of digital assets. He observed that cryptocurrency is being utilized more frequently as a functional payment tool, not merely an investment, enabling operators to better meet changing user expectations. Ivan Soto-Wright reinforced this view, highlighting that payments on a blockchain can provide enhanced efficiency over conventional payment systems. He further mentioned that users ought to have the ability to spend their digital assets effortlessly, without manual conversion. MoonPay's regulatory compliance, which includes holding licenses like the New York BitLicense, is anticipated to offer a lawful basis for the service's operation in the U.S. market. Speed and ease of use continue to be vital in the iGaming sector. By merging their technological expertise, Paysafe and MoonPay seek to provide a more efficient payment process, offering both operators and players increased flexibility in managing fund transfers and usage. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - FIFA has entered into a multiyear partnership agreement with ADI Predictstreet. As the official prediction market partner of FIFA, ADI Predictstreet will utilize the global platform of the FIFA World Cup 2026 to present Interactive Forecasting to billions of football fans worldwide. FIFA President Gianni Infantino stated: FIFA remains dedicated to improving the fan experience and welcoming innovations that connect supporters more closely with the sport. With FIFA anticipating interactions from nearly 6 billion fans during the tournament, this collaboration offers supporters the chance to engage with the upcoming prediction marketplace platform to predict match results. Ajay Hans Raj Bhatia, Principal council member of ADI Predictstreet, remarked: This collaboration represents a pivotal moment for ADI Predictstreet and the way audiences interact with major events, establishing the groundwork for a new sector where collective intelligence, technology, and real-world results meet. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Lithuania's Ministry of Finance has proposed the introduction of a compulsory 'gambler's card' to give authorities direct oversight of citizens' gambling activities. Finance Minister Kristupas Vaitiekūnas supports the initiative, aiming to incorporate it into the country's broader strategy to establish a new gambling framework by 2028. According to Vaitiekūnas, the card would be the central component of a new unified monitoring system, designed to track how consumers interact with the eight operators licensed by the Gambling Control Authority (LPT). He sees the card as a conclusive step to seal any regulatory gaps and guarantee adherence to laws enacted since 2025. “The gambler’s card would be a shared profile within the information system. All gambling companies would access this data, see when a person hits their limit, and prevent further play,” Vaitiekūnas stated, describing the reform's primary goal. The Seimas started rolling out the first phase of Lithuania's gambling rules in 2024. This process commenced with raising the legal gambling age from 18 to 21 on 1 January 2025, accompanied by extensive advertising bans across digital, broadcast, and sponsorship mediums. The Ministry notes that current responsible gambling tools are voluntary, allowing players to set limits per operator, but lack a universal application. The gambler's card aims to address this discrepancy by mandating limits across the board. A specialized 'Gambling Supervision Service' will manage the central registry, offering live data on player actions such as deposits, losses, and wins. This ensures that once a limit is met, gambling is halted on all licensed sites. This action is one element of a larger set of structural reforms, especially concerning anti-money laundering efforts. Starting in 2026, all banks licensed by the Bank of Lithuania must observe gambling-related transactions and alert the LPT to any suspicious activity. These financial entities must also halt payments to blacklisted operators within a day of being notified by regulators. Failure to comply can result in fines reaching €6,000, with increased penalties for subsequent violations. Collectively, these steps represent a synchronized regulatory overhaul intended to boost consumer safeguards and reduce the market presence of unlicensed operators. A staged implementation is planned. The first regulatory adjustments are set for May 2027, with the complete gambler's card system expected to be operational by 2029. This grace period is to allow operators to adjust to new compliance and technical standards. Nevertheless, the proposal has been met with some wariness. Although there is widespread backing for stronger responsible gambling protocols, worries remain regarding the expense and intricacy of setting up a centralized system, alongside debates about potential infringements on civil liberties. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Uganda will soon roll out a flat 30 percent tax on all forms of online gambling. The Lotteries and Gaming (Amendment) Bill of 2026 was tabled before the Parliament of Uganda by Minister of Finance Matia Kasaija on March 27. The tax is set to be applied uniformly across all types of gaming and gaming activities. As outlined in the bill, the taxable base is defined as all payouts issued within Uganda’s gaming industry. Specifically, this refers to “the total gross dollar amount of all money paid to a player when the player takes part in a gaming activity, or the fair market value of any non-cash prizes awarded”. If the bill is passed by Parliament, it will take effect in the 2025/26 fiscal year, starting from July 1, 2026. The new tax has been introduced in response to the rapid growth of Uganda’s gambling industry, which has been fueled partly by the expansion of electronic payment systems, mobile phones and online platforms that serve the country’s young urban population. Currently, Uganda’s gambling industry employs more than 10,000 people and generates considerable amounts of both tax revenue and non-tax revenue for the Ugandan government. Betting is the largest single segment of Uganda’s gambling industry. This sector is projected to generate $328 million in 2025, making it an extremely popular option for Ugandan gamblers. However, the legal interactive gambling market is facing competition from both international and local unlicensed operators. In 2025, illegal interactive gambling brought in $114.8 million in gross revenue for unlicensed operators, while the total legal interactive gambling revenue recorded in Uganda in 2025 was $322.6 million. This means that, based on the total legal interactive gambling revenue, more than 25% of all interactive gambling revenue generated in Uganda in 2025 came from illegal operations. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - On April 6, Maine Governor Janet Mills signed legislation that bans all kinds of online sweepstakes gaming in Maine. This law is named “An Act to Prohibiting the Use of Online Sweepstakes Gaming.” Per this new law, every type of sweepstakes gaming platform will now fall under Maine’s definition of illegal gambling. Additionally, the legislation specifies that enforcement against operators of unlawful sweepstakes games will use existing criminal and regulatory laws instead of relying on an unestablished set of enforcement standards. Under the new legislation, operators of illegal online sweepstakes games will face fines ranging from $10,000 to $100,000 per violation, with the amount depending on how many times they have broken the law. All fines collected from enforcing this law will be directed to the Gambling Addiction Prevention and Treatment Fund, which funds treatment and recovery programs for those struggling with gambling addiction. Furthermore, any licensed gaming operator found violating this law could have their gaming license revoked. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Kalshi has obtained a major legal victory in New Jersey, achieving the first federal appellate decision concerning sports event contracts shortly after a legal defeat in Nevada. The Third Circuit maintained a District Court's injunction that stops New Jersey from applying its gambling statutes to Kalshi's prediction market. This marks the inaugural instance a federal appeals court has considered if state sports betting rules extend to prediction markets. The case hinges on two primary issues. Firstly, whether the Commodity Exchange Act (CEA) preempts state gambling laws. Secondly, if Kalshi's event contracts qualify as "swaps" under the CEA and are thus federally regulated. Kalshi maintains that its contracts are under federal jurisdiction and notes that all pertinent state authorities concur the contracts are nearly the same as established gambling formats. A Nevada state court recently ordered Kalshi to cease offering its sports-related event contracts, indicating that judicial interpretations vary by state. This divergence raises the probability that the U.S. Supreme Court will eventually step in. The appeal was heard by a three-judge panel from the Third Circuit Court of Appeals: Chief Judge Michael A. Chagares, Judge David J. Porter, and Judge Jane Richards Roth. The ruling favored Kalshi, with Judges Chagares and Porter forming the majority and Judge Roth dissenting. In her dissenting opinion, Judge Roth contended that Kalshi's products are very similar to sportsbook services from operators such as DraftKings and FanDuel. She also cautioned against presuming federal law should preempt state control over gambling, a domain historically managed at the state level. The outcome has fiscal consequences, since state governments depend significantly on tax income from gambling. A loss of authority over prediction markets might lead to lower revenue for state budgets. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - BETBY, a premier sportsbook supplier, has formally introduced Betby Predictions – an innovative new betting category that transforms live worldwide occurrences into fixed-odds betting markets. The live Betby Predictions offering is now being deployed across BETBY's global partner network in the coming days, marking a significant leap forward in enhancing customer interaction for sportsbooks. Through Betby Predictions, customers can wager on a diverse array of events outside of sports, such as cryptocurrency, finance, technology, and entertainment, all via a conventional sportsbook platform. By removing the requirement for peer-to-peer trading and liquidity pools, BETBY allows operators to provide prediction markets in a straightforward, expandable, easy-to-use, and recognizable form. The Betby Predictions solution is fully incorporated into BETBY's current sportsbook environment, ensuring operators gain from effortless integration, unified risk control, consistent settlement processes, and the constant availability of markets and content. Market creation for Betby Predictions is powered by AI-driven content generation, managed by specialized teams that track global happenings and swiftly generate markets, producing hundreds of fresh betting opportunities weekly. Kirill Nekrasov, Head of Innovation and R&D, stated: Betby Predictions signifies a logical progression for the sportsbook experience. We are extending the fundamental tenets of betting to areas outside the sporting world. This initiative converts international events into interactive possibilities for bettors, in a manner that is both expandable and conscientious. Since sports betting is often tied to seasonal schedules, Betby Predictions enables sportsbooks to maintain round-the-clock customer interaction. It allows operators to drive revenue and captivate new audiences by leveraging global news trends, not solely relying on conventional sports wagering. The introduction of Betby Predictions further cements BETBY's status as the foremost provider of innovation and technology to the sportsbook industry. It equips operators with another compelling product to present to their clientele and to capitalize on the increasing appetite for betting forms not strictly connected to sports. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - As emerging technology and shifting player expectations continue to transform the iGaming industry, SBC Summit Malta will host sessions dedicated to helping stakeholders confidently navigate the sector’s next phase. Held from 29 to 30 April, the event’s conference programme will offer 6,000 industry stakeholders a focused look at how operators can translate emerging trends and new technologies into practical, competitive casino strategies. The programme follows a two-part structure. Product Visionaries, on 29 April, will unpack the strategic thinking behind the latest casino developments. Product In Practice on 30 April will shift to hands-on workshops, allowing delegates to turn those ideas into actionable frameworks. Sessions will cover key topics such as the rise of crypto casinos, the future of slot and casino content and how casino operators can rank highly across AI search. Rasmus Sojmark, Founder and Chief Executive Officer of SBC, stated: “Casino innovation isn’t just about launching new features, it’s about delivering experiences players actually want to return to. From content and UX to AI and payments, operators need to be far more deliberate in how they build their products. These sessions are about helping them make smarter decisions, faster.” The session, ‘Casino vs Sports: Can Gamification Truly Cross Over?’, will examine how gamification is being used across both casino and sports betting, and whether the two verticals can learn from each other. Experts Alex Tomic (Founder, Alea), Brian Christner (Chief Online Gaming, Grand Casino Baden), Alexis Wicén (CEO, Unibo), Mykhailo Kachanov (CBDO, Slot Catalogue), and Shahar Attias (Founder, Hybrid Interaction) will break down the standout mechanics in each vertical and assess which are most transferable. The panel will also examine whether gamification is genuinely driving player loyalty and engagement, or simply riding the wave of industry hype. The focus will then shift to how slot design is evolving into a more immersive and socially driven experience on the panel, ‘Casino Product Innovation & Content: The Future of Slots’. Experts Janick Bonnici (Principal Gaming Content Manager, Betsson Group), Steve Cutler (CEO and co-founder, KALAMBA), Petr Vonarshenko (Senior Business Development Manager, ELA Games) and Arjan Korstjens (Principal, Casino Marketing Academy) will explore how branded crossovers and release strategies are reshaping player expectations. Discussions will also touch on whether slots can evolve from standalone games into shared entertainment experiences that keep players coming back. Day two will move from insight to application, with a series of workshops designed to help attendees build and refine their own casino strategies. ‘What Will Casinos Look Like in 2036?’ will open the floor to a forward-looking, Ask-Me-Anything discussion on the future of casinos. Led by Korstjens and Dan Phillips (CEO, NEL Advisory), the session will explore how player behaviour, product innovation and operator strategy may shift over the next decade. From AI-driven game development to new mechanics that could disrupt the sector, this audience-led workshop will offer an unfiltered view of where the casino sector could be heading and how operators can prepare now. As AI reshapes how players discover brands, the workshop ‘The Future of Casino Search is Vertical’ will provide practical guidance on how operators can increase their visibility and influence within AI-driven search. Led by Ionut Constantinescu (CEO of Marlin Media), the session will break down how discovery is shifting from rankings to recommendations, and what that means for operators looking to capture attention in a more automated, AI-led environment. Alongside its casino focus, SBC Summit Malta’s agenda will feature dedicated tracks on marketing, regulation and product, as well as two workshop rooms. Workshop rooms will cover topics such as policy & PR, European markets, affiliation and leadership. Secure Your Tickets to SBC Summit Malta Group Pass 3+ (VIP Pass): Available for groups of three or more, this pass grants full access to conference sessions, the expo floor and networking events, all for a discounted rate of €400 per person. Single VIP Passes can be purchased at the full price of €600. Looking for an Expo+ Pass? It’s yours for €150. If you are an operator or affiliate, you can apply for a free pass! Operators can apply for a complimentary pass here | Affiliates can apply for complimentary passes here. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Stakelogic has announced that it will shut down its live casino studios in Eindhoven, Netherlands. The confirmation that Stakelogic is ending its broadcasts from the Netherlands means the company has also stopped operating live casinos from that site. All employees in the division have been informed that there will be no further live broadcasts from the Dutch studio. This action appears to be part of a broader cost-saving strategy by Stakelogic; consequently, all Dutch-language live casino games produced at this facility will be discontinued. Although Stakelogic will no longer maintain a studio in the Netherlands, the company will continue its operations from its Malta facility, supplying content to its operators. The Eindhoven studio was originally established to provide local dealers and cater to the demand for Dutch-speaking live casino games such as roulette and blackjack. The shutdown of the Netherlands studio also results in the removal of the localized gambling games from Stakelogic's game portfolio. This decision by Stakelogic further highlights an ongoing restructuring within the live casino sector, driven by a persistent emphasis on cost reduction and operational efficiency. While Stakelogic remains active in the iGaming industry, focusing on the development of machine games and live casino content from other locations, the closure of its Dutch studio signals a consolidation of its live casino operations outside the Netherlands. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Skill On Net has been reprimanded by the Advertising Standards Authority (ASA) regarding a sponsored Instagram post that featured a stand-up comedian discussing pistachios. The advertisement for the white label casino operator Gecko Play featured an unnamed comedian performing a routine on stage. During the set, the comic remarked: “Gambling is really like eating pistachios, if you get a good pistachio, you want another good one, if you get a bad one, you want a good one even more,” which drew laughter from the crowd. At the bottom of the video, a GambleAware logo and an 18+ symbol were displayed alongside text reading “Gambling can be addictive please play responsibly,” with #AD appearing in the bottom right corner. According to the ASA, two individuals lodged complaints questioning whether the advertisement promoted irresponsible socially gambling conduct. Skill On Net contended that the comparison drawn between gambling and pistachios was meant to be ‘light-hearted, observational humour regarding the variability and unpredictability of outcomes’. The company further clarified that the post was not designed to ‘encourage persistent gambling, nor to suggest that individuals should continue gambling’ to chase losses. It also noted that the ad did not reference financial loss, raising stakes, risk-free betting, or excessive play. Nevertheless, acknowledging that the advertisement might be perceived in a manner that violates the CAP code, Skill On Net has taken down the post and revised its internal marketing guidelines in light of the complaint. The ASA responded by confirming that the advertisement violated the CAP Code because it trivialised the act of gambling after a loss instead of promoting responsible play. This ruling was made despite the inclusion of the GambleAware logo and the 18+ disclaimer, as the regulator determined these features did not change the ad's general message, ‘which made light of continued gambling following both wins and losses’. The ASA observed that viewers likely interpreted the statement to imply that gambling is ‘compulsive and hard to stop’. Additionally, the remark about wanting a “good one even more” after a “bad one” was seen as a subtle suggestion to place additional bets to recoup losses. The ASA elaborated: “We therefore considered the ad gave the impression that the decision to gamble, even in the face of losses, should be taken lightly and that it encouraged or condoned repetitive or frequent participation in gambling, including after losses. For that reason, we concluded that the ad was likely to encourage gambling behaviour that was harmful and therefore breached the Code. “The ad breached CAP Code (Edition 12) rules 16.1, 16.3 and 16.3.1 (Gambling).” The ASA mandated that the advertisement must not be broadcast again in its current form and that future marketing materials must not ‘portray, condone or encourage gambling behaviour that was socially irresponsible or could lead to financial, social or emotional harm’. For more stories like this, visit the new SBC Media YouTube Channel, the central hub for all multimedia content at SBC. Our team explores the major stories across the sports betting, iGaming, affiliate, and payments sectors. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.